Director, Marketing, Core Infectious Diseases

Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciencesdiagnosticsand biotechnology

At Cepheid one of Danahers 15 operating companies our work saves livesandwereall united by a shared commitment to innovate for tangible impact.

Youllthrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danahers system of continuous improvement you help turn ideas into impact innovating at the speed of life.

At Cepheid we are passionate about improving health care through fastaccurate molecular diagnostic systems and tests. As a member of our teamyoullget to make an immediate measurable impact on a global scale within an environment that fosters career growth and development. Our mission drives us to develop groundbreaking solutions for the worlds most complex health challenges. Together we bring MORE change to the world. Learn about the Danaher Business System which makes everything possible.

As the Director Marketing Core Infectious Diseases (HAI Sexual Health Virology Oncology) you will play a pivotal role in shaping the future of our market-leadinginfectious diseaseportfolio across the U.S. region driving commercial growth and market leadership.

Position Overview

We areseekinga strategic and dynamicMarketingDirector ofUSCore Infectious Diseasesto lead our product marketing effortsin the U.S. This high-impact roleis responsible forshaping and executing the marketing strategy that drives growth innovation and customer engagement across the region.

As the marketing lead for the core infectious diseases portfolio you will oversee the development and execution of comprehensive go-to-market plans product launches and demand generation closely with cross-functional teamsincluding global product management sales and R&Dto ensure our solutions meet market needs and deliver exceptional value to customers. As a disease area expert you will work cross-functionally to differentiate ourportfolio deliver compelling value stories and engage key stakeholdersfrom lab directors to clinical decision-makers.

This positionis part of theCustomer Activation andAmericas Marketing organization and will lead a team focused onpositioning messagingdemand generation campaign execution and market development for Cepheidscore infectious diseases products.

This position reports to theSenior Director of US Marketingand is part of theMarketing departmentlocatedinSunnyvale CA.

In this role you will have the opportunity to:

• Lead Infectious DiseasesMarketing Strategy:Own the end-to-end marketing plan for theportfolio aligning with businessobjectives market opportunities and competitive dynamics.

• Drive Launch Excellence and Market Insights:Lead regional product launches with precision and serve as the subject matter expert onthe relevantdisease areas customer needs and buying journey. Translate insights into actionable strategies to protect and grow market share.

• Develop Value Proposition and Demand Generation:Define product value stories and messaging tailored to target personas and design integrated campaigns across digital and traditional channels to drive awareness engagement and demand.

• Enable Commercial Success and Customer Engagement: Partner with sales and cross-functional teams to deliver tools training and educational programs that empower the field and engage healthcare professionals key opinion leaders and the broader clinical community.

• Build Teams and Measure Impact:Manage and mentor a high-performing marketing team foster accountability and define KPIs to track marketing effectiveness and ROI for continuous improvement.

Essential requirements of the jobinclude:

• Bachelors degree with 14 years (orMasterswith 12 years) in relevant marketing roles.

• 4 years of strong leadershipand team managementexperience building and managing high-performing teams in matrixed environments.

• Proven experience in product or portfolio marketing for regulated healthcare products preferably diagnostics medical devices or life sciences.

• Demonstrated success leading product launches and go-to-market strategies in cross-functional fast-paced matrixed environments.

• Deep understanding of go-to-market strategies product positioning and customer segmentation; ability to synthesize market trends and customer insights into actionable plans.

• Exceptional communication and stakeholder management skills witha track recordof influencing across all levels and partnering with sales teams to deliver commercial results.

It would be a plus if you alsopossesspreviousexperienceand knowledgein:

• Infectious disease diagnosticstesting or molecular diagnostics

• U.S. healthcare market dynamics including reimbursement and health economics

• Salesenablement platforms CRM tools and campaign analytics

Why Join Us

At Cepheid we are transforming diagnostics to improve lives. Join a passionate teamthatsdriving innovation in healthcare andmakinga real-world impact. As part of the Danaher family of companiesyoullhave access to world-class development opportunities and a global network of professionals

Cepheid a Danaher operating company offers a broad array of comprehensive competitive benefit programs that add value to our lives. Whetheritsa health care program or paid time off our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

The salary range for this role is$166000 - $ is the range that we in good faith believe is the range ofpossible compensationfor this role at the time of this posting. This range may bemodifiedin the future.

This job is also eligible for bonus/incentive pay.

We offercomprehensivepackage of benefits including paid time off medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of payis considered to bewages or compensation until such amount is earned vested amount and availability of any bonus commission benefits or any other form of compensation and benefits that are allocable to a particular employeeremainsin the Companys sole discretionunless and until paid and may bemodifiedat the Companys sole discretion consistent with the law.

Join our winning team today. Together well accelerate the real-life impact of tomorrows science and technology. We partner with customers across the globe to help them solve their most complex challenges architecting solutions that bring the power of science to life.

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