Director, Travel Experiences Marketing
Share
Job Location:
San Francisco, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
The Director of Travel Experiences Marketing is primarily responsible for driving consumer usage and payment volume growth for our business units products and markets that seek to build relevance and preference among international travelers. A deep expert-level understanding of the travel and hospitality industry consumer trends and insights the client and product landscape is critical to success as well as an ability to then turn that perspective into effective and innovative marketing strategies for our global business units and markets around the world. Importantly this position will lead the marketing function into new spaces and places enabling markets to activate new programs for the cross border business unit at Visa.
This innovative Marketing Leader and her/his team will work with key global business stakeholders and regional brand and client teams to successfully bring to life and evolve over time new travel propositions for Visa.
Key Responsibilities
- Concept and scale new travel experiences globally transforming travel hubs into high value ecosystems that drive preference benefits engagement partner value and cross border spend delivering for both the cross border and affluent benefits product and business teams.
- Establish marketing strategy and GTM approach for new travel program offers by Visa.
- Write activation briefs that inspire the Creative team to establish concepts that ensure new programs build awareness recognition and preference with Visa clients and cardholders.
- Partner with Creative team and Integrated Marketing to advance inmarket activation ideas for issuers merchants and OTAs to deepen Visas ecosystem partnerships.
- Develop and deploy marketing playbooks content offers benefits and experiences to enable regional and market teams
- Analyze competitive dynamics and drive productive superiority with competitive distinction
- Drive integration with corridor strategy premium brand experiences and sponsorships.
- Scale marketing framework from flagship cities to Tier1/Tier2 markets as new innovation programs expand.
- Utilize Visas flagship sponsorships (e.g. FIFA F1 Olympics etc.) as well as Visa owned properties (e.g. Visa Live) that attract travelers and ensure marketing strategy and activations showcase travel offers and programs to advance the business unit priorities.
- Establish and monitor performance measurement in partnership with Insights and Analytics. Drive learning agenda on travel experiences that then help influence product development cycles.
The position reports to the Senior Director of Travel Experiences Marketing and will be based in Visas San Francisco California office.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
This position is not eligible for Sponsorship.
Qualifications :
Basic Qualifications
- 10 or more years of work experience with a Bachelors Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
Preferred Qualifications
- 12 or more years of work experience with a Bachelors Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters MBA JD MD) or 6 years of work experience with a PhD
Additional Information :
Work Hours: Varies upon the needs of the department.
Travel Requirements: This position requires travel 5-10% of the time.
Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk communicate in person and by telephone frequently operate standard office equipment such as telephones and computers.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law including the requirements of Article 49 of the San Francisco Police Code.
U.S. APPLICANTS ONLY: The estimated salary range for this position is 178300.00 to 285600.00 USD per year which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge skills experience and addition this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical Dental Vision 401 (k) FSA/HSA Life Insurance Paid Time Off and Wellness Program.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and b ... View more
