Senior Manager Product Marketing Strategy

1. JOB PURPOSE

Contribute to maximizing Marketing performance (share OaO and Profit) in AMIO region through leading and harmonizing (coordinating) marketing teams in each country and their proposals. Secure smooth delivery of milestones: define appropriate DOA schedule necessary reviews (PRA process) guide the proposal and guarantee on-time delivery of supporting material.

2. PRINCIPLE ACCOUNTABILITIES : . Product Marketing : Build model grade structures walk and price positioning according to market requirement Develop M&S proposal together with country MKT at each product milestone (Contract MPR etc.) and expediting alignment between country MKT and region Define GTM strategy across the region Develop product marketing plans with country MKT to deliver sales & profit objectives Monitor and Strengthen the Product performance through coordination between different operational functions/countries.

3. MAJOR CHALLENGES
Due to AMIO not being the main market for most of the models securing the introduction ofwanted models especially at the right timing has always been a challenge for AMI region.
Complexity of model introduction process having extremely diverse function involved causingM&S to create thorough analysis/logic while the information is limited and way of developingthe proposal being unique to Nissan (e.g. ABC method for volume estimation).
High turnover in the marketing team in the markets not allowing to accumulate Nissans wayand know-how of product MKT job

4. KEY INTERACTIONS
Country Marketing MI OPD NML Brand Marcom Comms Training Customers Dealers RV setters Journalist

KPIs: 1) Mix / Vol 2) Profit CMP-I / PQCOP 3) VI / VA / TPVA 4) Purchase Funnel

AND KNOWLEDGE
Strong Automotive Industry Knowledge Automobile Technical Analytical skills Good understanding of Automobile business model & Process Strategies After thorough analysis of customers / Market trends/ Competition Able to propose right product strategy in line with business requirement as well as refreshment of existing models

EDUCATIONAL QUALIFICATIONS
MBA Marketing in International Business with B.E in Mechanical / Automobile Engg

RELEVANT EXPERIENCE
Experience in Automotive manufacturing company a must preferably in Product Planning / Product Marketing Experience: : 10 12 Years

PERSONAL CHARACTERISTICS & BEHAVIOURS
1. Highly self-motivated and passionate
2. Should be speedy in his/her actions negotiation & assertive skills
3. Interpersonal skill to deal with different countries & market (Close communication with Japan Middle East South Africa etc will be required)
4. Comprehension of AMI auto market situation/environment.
5. Good Computer Skills including Excel PowerPoint etc
6. Good Driving Skills Has a Passport OK for Travelling
7. Flexible can adapt and deliver in high pressure situations.