Director, Influencer & Partnerships Marketing
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Job Location:
Austin, TX - USA
Monthly Salary:
Not Disclosed
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
Fliff unpacks sports gaming into social free-to-play games for all types of sports fans. Weve built a social sports gaming experience that allows users to compete for leaderboard positioning to achieve badges and build their status within the game.
We are pioneering play-for-fun sports gaming with our flagship social sportsbook experience that includes sweepstakes promotions and loyalty rewards. We provide sports fans with fun engaging and free-to-play alternatives to real money gaming.
Fliff is redefining the sports gaming experience by blending the fun of social play with the thrill of real-money competition. What began as a pioneering social sportsbook has evolved into a multi-vertical platform that is the fastest growing brand in sports gaming. As we continue to expand were building a world-class ecosystem of sports gaming experiences that span social sweepstakes and real-money formats giving every type of fan a way to play compete and connect.
The Role:
We are seeking a Director Influencer & Partnerships Marketing to lead Fliffs influencer creator experiential and partnership strategy. This role owns how Fliff shows up culturally through creators live experiences and strategic partners to drive brand affinity community growth and user acquisition.
You will be responsible for building and scaling Fliffs influencer ecosystem developing digital and high-impact in-person activations and events and creating partnerships that extend Fliffs reach across sports culture and entertainment. This role blends strategy and execution requiring strong creative judgment operational rigor and the ability to build authentic relationships that translate into measurable business impact.
This is a highly cross-functional role partnering closely with Growth Marketing Brand Creative Product Legal and external partners to ensure all programs are brand-aligned compliant and performance-oriented.
Key Responsibilities:
- Influencer & Creator Strategy
- Own Fliffs influencer and creator marketing strategy across platforms defining how creators drive awareness engagement and acquisition.
- Build and manage a scalable influencer program including sourcing contracting briefing content development and performance evaluation.
- Develop creator tiers and longer-term ambassador programs that emphasize authenticity community and sustained impact.
- Partner with Growth and Analytics teams to define success metrics and measurement frameworks for influencer performance.
- Partnerships & Strategic Collaborations
- Develop and execute Fliffs partnerships strategy across sports media creators events and cultural platforms.
- Identify evaluate and negotiate partnerships that drive meaningful reach brand credibility and business outcomes.
- Manage ongoing partner relationships ensuring value delivery brand alignment and scalability.
- Collaborate with Legal and Compliance to ensure all partnerships meet regulatory and brand standards.
- Events & In-Person Activations
- Own Fliffs in-person activation and events strategy including live events community activations and creator-led experiences.
- Design activations that translate Fliffs digital experience into real-world community moments that drive social amplification and loyalty.
- Oversee event planning production logistics budgets and post-event performance analysis.
- Partner with Creative and Brand teams to ensure all activations are visually distinctive and on-brand.
- Measurement Optimization & Reporting
- Define KPIs and performance benchmarks for influencer partnership and event initiatives.
- Translate qualitative brand impact into quantitative insights that inform future investment and scaling decisions.
- Develop post-campaign and post-event reporting to capture learnings and optimization opportunities.
- Partner with Growth and Finance to inform budget allocation and ROI evaluation.
- Cross-Functional Leadership
- Serve as the internal subject-matter expert for influencer partnership and experiential marketing.
- Collaborate closely with Brand Growth Creative Product and Lifecycle teams to ensure integrated execution.
- Help establish scalable processes playbooks and standards as Fliff grows these channels.
What Were Looking For:
- 6-8 years of experience in influencer marketing partnerships brand marketing or experiential marketing.
- Proven experience building and scaling creator or influencer programs with clear strategic intent.
- Strong track record developing partnerships and live activations that drive brand impact and growth.
- Excellent relationship-building skills with creators partners agencies and internal stakeholders.
- Strong project management skills with experience managing budgets timelines and vendors.
- Ability to balance creative instinct with data-informed decision-making.
- Experience in sports gaming or regulated industries is a plus.
Why This Role Matters at Fliff:
- This role is critical to how Fliff builds cultural relevance and community as we scale. Influencers partnerships and real-world experiences are core to how sports fans discover trust and engage with brands. You will define how Fliff shows up beyond paid media creating moments relationships and experiences that drive long-term brand love and sustainable growth.
Benefits:
- Competitive compensation package including base salary benefits and equity.
- Unlimited/flexible paid time off.
- Medical dental vision and generous parental leave.
- Employee-sponsored 401(k).
Perks:
- $500 work-from-home stipend equipment.
- Fully remote work environment.
- Professional development opportunities.
- High-ownership collaborative culture.
#LI-Remote
We are a multinational company with our headquarters based in Philadelphia and offices in New York Austin and Sofia Bulgaria. Wherever we are in the world we pride ourselves on being a close-knit focused team that is welcoming and friendly and the work that we do is always interesting and rewarding. Wherever we are in the world we pride ourselves on being a close-knit focused team that is:
Welcoming and Friendly
We want to reflect the diversity of the cities we serve. By creating an inclusive culture where everyone can thrive well make Fliff better for employees and customers alike.
Lively and Creative
We respect and value each others ideas experience and expertise. There is no such thing as a bad idea; only ideas that are executed and ideas that are discarded after consideration.
Stimulating and Rewarding
We know bright minds love a challenge and we understand your desire to see your hard work pay off. Well make sure your daily tasks align with your career ambitions as we grow together.
Equal Employment Opportunity Statement
Fliff is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.
Join Our Team!
If youre ready to be part of an exciting innovative and dynamic team apply now to help shape the future of sports gaming with Fliff.
IMPORTANT NOTICE: The privacy and security of applicant information is paramount and we take fraud attempts very seriously. Please note that Fliff will never ask for payment or personal financial information during the application of our legitimate job opportunities can be found on our official career site ( Please be cautious of communications and links that come from non-company email addresses (@) social media messaging platforms or unsolicited phone calls.
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Fliff is a new sports prediction experience that is social and rewarding. Play for free and earn rewards to experience the sweat without the financial risk!
