Director, Canada Strategic Sales & Analytics

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

This role will be based in our Mississauga office.

The Director Canada Strategic Sales & Analytics is a senior leader responsible for driving market share growth optimizing retail performance and maximizing sales across the product portfolio. This role embodies our Obsessed With Winning model winning in the market (gaining share) at every retailer (gaining share of shelf) and with every item (driving sales growth).

This is a builder role. The business requires a leader who digs deep into the numbers operates with urgency and ownership and brings the scrappiness and resilience of a startup mindset. We are looking for someone who not only analyzes performance but builds and scales businesses.

This highly analytical and strategic leader will work cross-functionally with Marketing Product Development Sales and Finance to guide the product roadmap lifecycle management and pricing strategy. The Director will also serve as a critical partner in running our weekly and monthly operating model driving accountability and action across cross-functional teams.

The role will lead a team of managers and analysts fostering a high-performance insight-driven culture focused on delivering measurable results.

Key Responsibilities

Strategic Leadership & Growth

• Lead Canadas strategic sales and analytics to deliver market share distribution and revenue growth.

• Develop and execute sales strategies that align with corporate goals and deliver against Obsessed With Winning KPIs.

• Identify market trends category dynamics whitespace opportunities and competitive insights to inform strategic decisions and investments.

• Translate analytics into clear actionable strategies that drive performance profitability and sustainable category leadership.

• Operate with an ownership mindset proactively identifying growth levers solving problems and unlocking new opportunities.

Operating Model Leadership

• Serve as a key partner in the weekly and monthly operating model ensuring performance reviews insights and actions are connected across functions.

• Provide leadership and insight in business performance discussions driving accountability and action planning.

• Align cross-functional teams around strategic priorities forecasts and execution plans.

• Build scalable processes and reporting frameworks that enable speed clarity and disciplined execution.

Retail Excellence

• Partner with Sales and Category teams to strengthen retailer relationships and secure incremental distribution and shelf share.

• Evaluate retailer performance optimize promotional plans and identify opportunities to improve ROI across channels.

• Lead business reviews with key retailers leveraging data-driven insights to influence assortment pricing and merchandising strategies.

• Bring a test-and-learn mindset to unlocking growth across traditional retail and eCommerce.

Product & Portfolio Management

• Collaborate with Marketing and Product Development to shape product roadmaps and launch strategies informed by market and consumer insights.

• Oversee lifecycle management including pricing trade strategy and product optimization to maximize growth and margin.

• Partner with Finance to evaluate pricing elasticity promotional effectiveness and profitability across the portfolio.

• Identify and scale breakout items while making disciplined decisions on underperforming SKUs.

Team Leadership & Development

• Lead coach and develop a team of managers and analysts fostering analytical excellence and strategic thinking.

• Build a collaborative high-performance culture grounded in ownership rigor and results.

• Ensure team priorities and deliverables align with business objectives and operating rhythms.

Ideal Candidate Profile

We are looking for a commercially sharp analytically rigorous builder who thrives in high-growth performance-driven environments. Strong candidates may include:

• Someone who has worked in Private Equitybacked businesses or startups and helped build or scale a business.

• Someone who has experience launching or building a category on Amazon (AMZ) with a deep understanding of digital shelf search pricing and performance levers.

• Someone with consulting experience supporting PE-backed or high-growth consumer businesses particularly in commercial strategy category creation or go-to-market acceleration.

This leader must be comfortable going deep into the numbers challenging assumptions and making decisive data-informed calls. They operate with a startup mindset scrappy resourceful hands-on while influencing at a senior level.

Qualifications

• Bachelors degree in Business Marketing Economics or related field; MBA preferred.

• 10 years of progressive experience in strategic sales category management commercial analytics or related roles preferably within consumer goods retail durable products PE-backed environments startups or high-growth businesses.

• Proven success driving market share and sales growth through data-driven strategies.

• Strong analytical financial and strategic acumen; ability to convert complex data into actionable recommendations.

• Experience building or scaling a business category or go-to-market strategy is strongly preferred.

• Experienced people leader with a track record of developing and managing high-performing teams.

• Exceptional communication and influence skills with experience partnering across senior and cross-functional teams.

• Passion for winning and driving performance in fast-paced competitive markets.

• Ability to travel on a monthly basis to support retailer engagement field insights and cross-functional collaboration.