Marketing Manager

Masters India IT Solutions Private Limited is seeking a dynamic and result-oriented Marketing Manager with end-to-end (360-degree) marketing experience to drive brand growth demand generation and product visibility. The role requires strong exposure across digital content demand generation brand and partner marketing with a data-driven and execution-focused mindset.

*Key Responsibilities*
* Marketing Strategy & Planning
* Develop and execute integrated marketing strategies aligned with business and revenue objectives.
* Own annual marketing plans budgets and campaign calendars.
* Drive brand positioning and messaging across all channels.
* Digital Marketing & Performance
* Lead digital marketing initiatives including SEO SEM paid media (Google & LinkedIn) email marketing and marketing automation.
* Optimize website landing pages and conversion funnels.
* Track and improve key metrics such as CAC CPL ROI and conversion rates.
* Demand Generation & Campaign Management
* Plan and execute multi-channel demand generation campaigns across digital email webinars events and partner channels.
* Manage lead nurturing journeys and CRM/marketing automation workflows.
* Product & SaaS Marketing
* Partner with Product and Compliance teams on GTM strategies feature launches and regulatory updates.
* Support enterprise sales cycles with targeted campaigns.
* Content Brand & Communication
* Oversee creation of content assets including blogs whitepapers case studies newsletters videos and thought leadership.
* Ensure consistent brand voice and visual identity across all touchpoints.
* Manage PR partner marketing initiatives and industry presence.
* Team Vendor & Stakeholder Management
* Collaborate cross-functionally with Sales Product Partnerships Compliance and Leadership teams.
* Analytics & Reporting
* Measure analyze and report on marketing performance using SaaS metrics and dashboards.
* Provide insights and recommendations to improve campaign effectiveness and ROI.

*Key Skills & Competencies*
* Proven experience in 360-degree marketing within a B2B SaaS environment.
* Strong hands-on expertise in Digital Marketing.
* Solid understanding of SaaS funnels attribution models and enterprise buying journeys.
* Excellent communication project management and stakeholder management skills.
* Analytical mindset with the ability to translate data into actionable strategies.

Qualifications :

Bachelors degree in Marketing Business or a related field.
58 years of experience in Marketing roles preferably in B2B SaaS.
Experience in fintech compliance ERP or enterprise software is a strong plus.
Prior exposure to enterprise customers preferred.

Remote Work :

No

Employment Type :

Full-time