Senior Director, Global Executive Events & Content Strategy

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud the AI-powered Experience Orchestration platform organizations can accelerate growth by delivering empathetic personalized experiences at scale to drive customer loyalty workforce engagement efficiency and operational improvements.

We employ more than 6000 people across the globe who embrace empathy and cultivate collaboration to succeed. And while we offer great benefits and perks like larger tech companies our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

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Senior Director Global Executive Events & Content Strategy

About the Role

Genesys is expanding its Executive Perspectives event into a global year-round executive engagement program designed to elevate our brand deepen C-suite relationships and support strategic account growth. We are seeking a Senior Director-level leader toset direction lead execution and scalethis program globallyanchored by a credible external content partnership and a portfolio of high-impact executive experiences.

This role sits within the Global Events organization and reports to the Vice President of Global Events. The Senior Director willlead the Executive Perspectives program globally including the flagship experience at Xperience a stand-alone global executive event and a scalable framework that enables regions to deliver localized Executive forums and Executive tracks at our Xperience On Tour events.

A critical component of this role is defining and driving theprogram-specific content strategythat fuels executive engagement across all program touchpoints. This role partners closely with Brand Product Marketing & Thought Leadership and Executive Communications to ensure alignment consistency and amplification. This position doesnotown company-wide executive content but serves as the strategic steward of content integration for the Executive Perspectives program.

What Youll Do

Set Direction for Global Executive Programs

• Provide strategic leadership for theExecutive Perspectives program establishing the vision annual priorities and operating model.

• Lead the design and delivery ofExecutive Perspectives at Xperience ensuring it remains Genesys premier executive experience.

• Lead the planning and execution of astand-alone global Executive Perspectives event hosted annually in a rotating region.

• Establish a scalable global framework toenable regional teamsto deliver Executive Perspectives forums aligned to global standards.

• Establish the global program brand architecture for Executives Perspectives including naming conventions thematic framework and experience principals across flagship global and regional events.

• Lead and develop asmall global team providing direction coaching and prioritization with the opportunity to scale the team over time as the program expands.

• Partner with Brand to ensure the Executive Perspectives program has a distinct premium identity that aligns to Genesys corporate brand and scales globally

Lead Program Content Strategy & Anchor Partnership

• Establish and manage theanchor content partnershipwith a respected academic institution or media organization to support the Executive Perspectives program.

• Define thecontent strategy for the program including annual flagship research supporting assets executive interviews and customer narratives.

• Partner closely withBrand Content Marketing Thought Leadership and Communicationsto ensure program content aligns with Genesys corporate narrative and is amplified through appropriate channels.

• Ensure content is structured for executive-level conversations and integrated across events executive sponsorship efforts and regional activations.

Enable Executive Engagement & Account Alignment

• Serve as a senior matrix partner to the Executive Sponsorship Program (PI Accounts) Sales Regional Marketing and Customer Success teams.

• Support executive-level engagement by aligning program participation content themes and follow-up strategies to account priorities.

• Provide guidance and governance around executive invitations participation and engagement for Tier 1 accounts.

Regional Enablement & Governance

• Develop playbooks toolkits and content packages to supportExecutive Perspectives Regional Forums. Consult and guide in content creation and execution.

• Establish governance quality standards and best practices to ensure consistency across regions while allowing for local relevance.

• Partner with regional teams tocoordinate timing and sequencing of executive events and torecommend and prioritize executive participationbased on strategic account impact capacity and global priorities.

Measure Impact & Drive Continuous Improvement

• Define success metrics across executive engagement content utilization event outcomes and revenue influence.

• Provide regular updates and insights to senior leadership on program performance and business impact.

• Continuously refine the program based on data stakeholder feedback and evolving priorities.

What Youll Bring

• 12 years of experience in senior marketing roles with a focus on global events executive engagement and strategic programs.

• Demonstrated ability tolead global cross-functional programswith senior-level visibility and impact.

• Experience managing external partnerships (e.g. academic institutions media organizations analysts or consulting firms).

• Strong collaboration skills across Brand Content Marketing Thought Leadership Communications and Events teams.

• Executive presence with the ability to influence and align senior stakeholders in a matrixed organization.

• Experience in enterprise SaaS; CX AI or digital transformation experience preferred.

• Strong operational discipline including program governance budget oversight and vendor management.

• Willingness to travel globally as needed.

Why Join Us

• Lead aglobally visible senior-level executive programthat directly supports Genesys strategic priorities and brand positioning.

• Operate at theSenior Director levelwith meaningful ownership autonomy and executive exposure.

• Shape how Genesys engages the C-suite through differentiated content and experiences.

• Partner closely with senior leaders across Campaigns Marketing Sales Brand Product Marketing and Customer Success.

• Build and scale a flagship global program with long-term impact.

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidates experience qualifications skills and location. This role might also be eligible for a commission or performance-based bonus opportunities.

Benefits:

• Medical Dental and Vision Insurance.

• Telehealth coverage

• Flexible work schedules and work from home opportunities

• Development and career growth opportunities

• Open Time Off in addition to 10 paid holidays

• 401(k) matching program

• Adoption Assistance

• Fertility treatments

Click here to view a summary overview of our Benefits.

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About Genesys:

Genesys empowers more than 8000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core Genesys Cloud is the AI-Powered Experience Orchestration platform that connects people systems data and AI across the enterprise. As a result organizations can drive customer loyalty growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more visit.

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