Senior Paid Search Specialist Digital Markets

About Gartner Digital Markets:
Gartner Digital Markets is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services.

Gartner Digital Markets is the worlds largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinationsCapterra GetApp Software Advice and UpCityand 70 localized sites Gartner Digital Markets helps software and service providers build their brand capture demand and understand their market. As the only destination for software and services driven by independent objective research and verified customer reviews we help connect providers with in-market buyers to fuel growth across the full funnel.

For candidates interested in taking their next career step Gartner Digital Markets offers the best of two worldsthe stability and resources of a large established organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is on the front lines of innovation in an industry that is always transforming providing an incredible opportunity for you to grow and learn throughout your career.

What were looking for:

We are looking for a world-class Paid Search marketer to join our growing high performing Performance Marketing team. This is a great opportunity to expand your skill set and take on new challenges across the digital landscape including day-to-day management of paid search campaigns (in platform) and key projects for the Gartner Digital Markets web properties (Capterra GetApp and Software Advice). This role will report to the Manager Paid Search.

Why youll want to come to work:

• Day to day performance. First and foremost this role will be focused on driving revenue with a great ROAS via our paid search channel across Google and Bing including optimizations around bidding creative and audiences.

• Build & optimize paid search campaigns. Within your first few weeks youll be responsible for managing several high budget key accounts.

• Paid Search Subject Matter Expert: You will be leveraged as the Paid Search subject matter expert and you will be one of the main experts about all things Paid Search.

• Data driven decision making. Leverage in-house reporting systems and analytical tools to become a master of data driven analysis and optimizations and improve campaign performance.

• Global collaboration: You will collaborate globally with our teams in the US and in Europe to report the performance results and trends of the Paid Search campaigns on a regular basis.

How a day will look like:

• 70% Campaign strategy planning execution and optimization: Create test iterate and optimize the Paid Search campaigns in Google and Bing.

• 10% Reporting and communicating: Report and present the performance (Results & data driven reasons) of your campaigns your action plans roadmap and your forecast to the leadership and other team members.

• 10% Collaborating: Engage with diverse internal teams (spanning analytics creative marketing ops and technical departments) to ensure seamless alignment on campaign deliverables and timelines. Build strong relationships with ad platform representatives to stay ahead of industry developments and drive innovation.

• 10% Focus time for any data driven analytical and business lead ad-hoc project (Related to your Paid Search pod or the overall Growth Org).

What youll bring to the team:

• 3-5 years of hands-on/tactical experience managing Paid Search campaigns.

• Experience managing a minimum of $50K monthly USD budget.

• A knack for reporting and Excel. You can analyze large data sets and know all the important Excel functions like sorting filtering VLOOKUP concatenations and pivot tables.

• Inherent problem-solving skills. You possess the experience intellect and know-how to analyze plan execute and deliver top-notch results.

• A driven and self-starting personality. You should have a thirst to constantly learn more about digital marketing through reading continued training and learning from other team members as you grow in this role and with our business.

• A bachelors degree and/or relevant marketing certifications. Exceptions can be made with strong real-world experience.

Dont meet every single requirement We encourage you to apply anyway. You might just be the right candidate for this or other roles.

What youll receive:

• Competitive compensation.

• Limitless growth and learning opportunities.

• A collaborative and positive culture - join a diverse team of professionals that are as smart and driven as you.

• A chance to make an impact your work will contribute directly to our strategy.

• Enjoy the flexibility of working from home and the energy of collaborating with peers in our dynamic offices.

• 20 PTO days plus holidays and floating holidays in your first year.

• Extensive medical dental insurance and vision plan.

• 401K with corporate match immediate vesting.

• Health-and-wellness-related allowance programs.

• Parental leave.

• Tuition reimbursement.

• Employee Stock Purchase Plan.

• Employee Assistance Program.

• Gartner Gives Charity Match.

And much more!

What we are:

• Action Oriented - You have what it takes to deliver measurable results fast. We encourage and guide the vision roadmap to success and the action it takes to make it happen.

• Intellectually Curious - You love learning and are excited by the potential teaching opportunities within your role. You bring respectful radical candor to your work with a mindset of desiring ongoing professional and personal development.

• Collaborative - You believe in the one team shared mission philosophy. You are open to giving and receiving feedback and understand the value of working together to accomplish more than could be accomplished alone.

Web:
Careers: are we

At Gartner Inc. (NYSE:IT) we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable objective business and technology insights helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979 weve grown to 21000 associates globally who support 14000 client enterprises in 90 countries and territories. We do important interesting and substantive work that matters. Thats why we hire associates with the intellectual curiosity energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work

Our vast virtually untapped market potential offers limitless opportunities opportunities that may not even exist right now for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together our singular unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies cultures religions ethnicities races genders sexual orientations abilities and generations.

We invest in great leaders who bring out the best in you and the company enabling us to multiply our impact and results. This is why year after year we are recognized worldwide as a great place to work.

What do we offer

Gartner offers world-class benefits highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment we provide the flexibility and support for you to thrive working virtually when its productive to do so and getting together with colleagues in a vibrant community that is purposeful engaging and inspiring.

Ready to grow your career with Gartner Join us.

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