Requisition ID: 246920
Join a purpose driven winning team committed to results in an inclusive and high-performing culture.
Purpose The Manager Media Performance is a performance-driven marketer responsible for executing and optimizing Paid Search strategies to support enterprise growth. This role focuses on managing campaigns across Google Bing and other platforms ensuring best-in-class execution and measurable business outcomes such as customer acquisition revenue growth and improved ROI. The ideal candidate is highly analytical detail-oriented and passionate about search innovation and performance marketing. Is this role right for you In this role you will:- Paid Search Execution:Manage day-to-day operations of Paid Search campaigns including keyword strategy bidding audience segmentation and creative testing to maximize efficiency and effectiveness.
- Performance Optimization:Continuously monitor and optimize campaigns to achieve KPIs and deliver strong ROI across Canadian Banking Global Wealth Management and Global Banking & Markets.
- Cross-Functional Collaboration:Work closely with journey management analytics content and marketing planning teams to ensure integrated execution and alignment with broader digital strategies.
- Budget Management:Support budget allocation pacing and forecasting for Paid Search campaigns ensuring spend aligns with performance targets.
- Measurement & Reporting:Track KPIs analyze campaign data and provide actionable insights to stakeholders to inform optimization and strategic decisions.
- Innovation & Best Practices:Stay current on industry trends platform updates and emerging technologies to continuously improve Paid Search performance.
- Compliance & Risk Management:Ensure all Paid Search activities adhere to internal controls regulatory requirements and the Banks risk management framework.
- Champion Culture & Values:Contribute to an inclusive customer-focused and high-performance team environment aligned with Scotiabanks values of accountability passion integrity and respect.
Do you have the skills that will enable you to succeed in this role Wed love to work with you if you have:
- 46 years of experience in performance marketing with strong expertise in Paid Search and SEM.
- Proven success in managing and optimizing Paid Search campaigns to deliver measurable business results.
- Proficiency in Google Ads Microsoft Advertising Search Ads 360 and related tools.
- Strong analytical skills with experience in data-driven decision-making A/B testing and performance reporting.
- Excellent communication and stakeholder management skills.
- Experience working in complex matrixed organizations and integrated marketing environments.
- Familiarity with financial services or other regulated industries is an asset.
Reporting Relationships
Primary Manager: Senior Manager Media Performance Paid Search Practice Lead Direct Reports: NA
Dimensions
- Paid Search specialists focused on campaign strategy execution & optimization
- Support Canadian Banking and other enterprise business lines
- Oversee annual Paid Search budget of 50MM
- Occasional travel and non-standard hours may be required based on campaign needs.
Other Requirements
- Bachelors degree in Marketing Business or related field; advanced degree or certifications (e.g. Google Ads Search Ads 360) are assets.
- Strong understanding of digital performance metrics attribution models and customer acquisition strategies.
- Passion for innovation and staying ahead of Paid Search trends and platform developments.
|
Location(s): Canada : Ontario : Toronto
Scotiabank is a leading bank in the Americas. Guided by our purpose: for every future we help our customers their families and their communities achieve success through a broad range of advice products and services including personal and commercial banking wealth management and private banking corporate and investment banking and capital markets.
At Scotiabank we value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including but not limited to an accessible interview site alternate format documents ASL Interpreter or Assistive Technology) during the recruitment and selection process please let our Recruitment team know. If you require technical assistance please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however only those candidates who are selected for an interview will be contacted.
Required Experience:
Manager
Requisition ID: 246920Join a purpose driven winning team committed to results in an inclusive and high-performing culture.PurposeThe Manager Media Performance is a performance-driven marketer responsible for executing and optimizing Paid Search strategies to support enterprise growth. This role focu...
Requisition ID: 246920
Join a purpose driven winning team committed to results in an inclusive and high-performing culture.
Purpose The Manager Media Performance is a performance-driven marketer responsible for executing and optimizing Paid Search strategies to support enterprise growth. This role focuses on managing campaigns across Google Bing and other platforms ensuring best-in-class execution and measurable business outcomes such as customer acquisition revenue growth and improved ROI. The ideal candidate is highly analytical detail-oriented and passionate about search innovation and performance marketing. Is this role right for you In this role you will:- Paid Search Execution:Manage day-to-day operations of Paid Search campaigns including keyword strategy bidding audience segmentation and creative testing to maximize efficiency and effectiveness.
- Performance Optimization:Continuously monitor and optimize campaigns to achieve KPIs and deliver strong ROI across Canadian Banking Global Wealth Management and Global Banking & Markets.
- Cross-Functional Collaboration:Work closely with journey management analytics content and marketing planning teams to ensure integrated execution and alignment with broader digital strategies.
- Budget Management:Support budget allocation pacing and forecasting for Paid Search campaigns ensuring spend aligns with performance targets.
- Measurement & Reporting:Track KPIs analyze campaign data and provide actionable insights to stakeholders to inform optimization and strategic decisions.
- Innovation & Best Practices:Stay current on industry trends platform updates and emerging technologies to continuously improve Paid Search performance.
- Compliance & Risk Management:Ensure all Paid Search activities adhere to internal controls regulatory requirements and the Banks risk management framework.
- Champion Culture & Values:Contribute to an inclusive customer-focused and high-performance team environment aligned with Scotiabanks values of accountability passion integrity and respect.
Do you have the skills that will enable you to succeed in this role Wed love to work with you if you have:
- 46 years of experience in performance marketing with strong expertise in Paid Search and SEM.
- Proven success in managing and optimizing Paid Search campaigns to deliver measurable business results.
- Proficiency in Google Ads Microsoft Advertising Search Ads 360 and related tools.
- Strong analytical skills with experience in data-driven decision-making A/B testing and performance reporting.
- Excellent communication and stakeholder management skills.
- Experience working in complex matrixed organizations and integrated marketing environments.
- Familiarity with financial services or other regulated industries is an asset.
Reporting Relationships
Primary Manager: Senior Manager Media Performance Paid Search Practice Lead Direct Reports: NA
Dimensions
- Paid Search specialists focused on campaign strategy execution & optimization
- Support Canadian Banking and other enterprise business lines
- Oversee annual Paid Search budget of 50MM
- Occasional travel and non-standard hours may be required based on campaign needs.
Other Requirements
- Bachelors degree in Marketing Business or related field; advanced degree or certifications (e.g. Google Ads Search Ads 360) are assets.
- Strong understanding of digital performance metrics attribution models and customer acquisition strategies.
- Passion for innovation and staying ahead of Paid Search trends and platform developments.
|
Location(s): Canada : Ontario : Toronto
Scotiabank is a leading bank in the Americas. Guided by our purpose: for every future we help our customers their families and their communities achieve success through a broad range of advice products and services including personal and commercial banking wealth management and private banking corporate and investment banking and capital markets.
At Scotiabank we value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including but not limited to an accessible interview site alternate format documents ASL Interpreter or Assistive Technology) during the recruitment and selection process please let our Recruitment team know. If you require technical assistance please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however only those candidates who are selected for an interview will be contacted.
Required Experience:
Manager
View more
View less
Job Location:
Monthly Salary:
Posted on:
21 hours ago
Vacancies:
1 Vacancy
