Lifecycle Marketing and Automation Manager

What you will do:

Were looking for astrategic and data-driven Lifecycle Marketing and Automation Manager to own the execution and optimization of ouremail push notification and in-app messagingprograms. This role will develop aunified customer engagement strategy across these channels ensuring alignment withloyalty objectives and business goals.

The ideal candidate has astrong background in lifecycle marketing personalization and automation withhands-on HTML experiencefor email execution. This person will play a critical role in optimizingreal-time triggered and promotional campaignsacross all direct marketing channels.

This is a hybrid position (3 days in the office per week). Office location is 1303 Yonge Street Toronto.

Responsibilities:

• Manage theend-to-end executionof email push and in-app campaigns fromstrategy and creative development to deployment and reporting while overseeing thecampaign calendarto ensure strategic spacing across channels prevent fatigue and maximize impact and ensuringproper segmentation and targetingfor batch triggered and event-based campaigns.

• Work within Braze Platformtobuild test and optimizeemail and push notification templates edit and troubleshootHTML email templatesto ensure mobile responsiveness and cross-client compatibility and implementdynamic content blocks and scriptingfor enhanced personalization in email and in-app messages.

• Report on theeffectiveness of communication channelsin driving engagement includingemail performance metrics while championingA/B and multivariate testingto optimize engagement conversion rates and incrementality.

Qualifications:

• Post-Secondary education in a related field (marketing digital marketing project management)

• 3-5 years of experiencein email push or lifecycle marketing preferably in a data-driven environment

• Proficiency in HTML for email with experience editing and troubleshooting email templates

• Experience managingcross-channel marketing campaignsincluding email push notifications and in-app messaging

• Experience in Braze Platform

• Familiarity with Adobe Target is preferred

• Understanding of email marketing fundamentals including segmentation personalization deliverability best practices and compliance regulations (e.g. CASL)

• Familiarity with email marketing analytics tools (e.g. Adobe Analytics) to track and analyze campaign performance metrics derive insights and optimize future strategies

• Understanding ofpush notification and in-app messaging best practicesincluding opt-in strategies frequency capping and personalization

Inclusion & Diversity

Cineplex its subsidiaries and affiliates are equal opportunity employers with a commitment to hiring and retaining a diverseworkforce. We encourageand welcomeapplications from all intersectional walks of collective sum of our individual differences experiences knowledge innovation self-expression uniquecapabilitiesand talent represents a significant part of our culture. By valuing a diverse workforceweenforce hiring practices that are fair and equitable.

Accessibility

We are committed to improving access and opportunities for all individuals including those with disabilities by identifying and removing barriers that may prevent inhibit or restrict their access to employment opportunities. If you require accommodation at any stage of our hiring process (application interviews assessments and placement) please contact us at or via email at .

Use of AI

We use AI-assisted tools to help us review applications and support parts of the recruitment process. However every application is reviewed by our HR team and all hiring decisions are made by our people not by AI.

This position is a current vacancy and is being actively recruited to fill an existing role within the organization.

While we appreciate all interest only those candidates selected for an interview will be contacted.

Wage ($):