Manager, Global Social Media & Communications

Position Title: Manager Global Social Media & Communications

Position Type: Regular - Full-Time

Requisition ID:40322

In every role McCainers are ambitious curious and passionate about creating exceptional work experiences - together. With a customer-first mindset we make doing business with McCain easy.

McCain Foods is a global leader in prepared potato products committed to nourishing people strengthening communities and stewarding the land through sustainable agriculture. From farm to fork we work closely with growers customers and partners to build resilient food systems and ensure people around the world can enjoy food they lovemade responsibly. This is an existing vacancy for McCain which is actively seeking to be hired.

The Role.

McCain Foods is recruiting a Manager Global Social Media & Communications to lead always-on global storytelling that strengthens McCains reputation reinforces our leadership in agriculture and potatoes and helps people choose McCain when they have a choice.

Based in Toronto this role sits within the External Affairs & Sustainability team and plays a critical role in shaping how McCain shows up externallyacross global social platforms earned media and broader corporate communications including our global website.

This role blends hands-on social media storytelling with strategic external communications. It requires cultural fluency strong judgment and the ability to navigate complex internal stakeholder environments while maintaining professionalism consistency and a strong editorial voice.

What youll be doing.

Global Social Media & Storytelling

• Lead ideation strategy and execution for McCains global social media channels and corporate website delivering rich behind-the-scenes storytelling that highlights McCains people farmers innovation and leadership across agriculture operations and food systems

• Drive an always-on content engine that elevates McCains reputation and reinforces our leadership in potatoes and agriculture

• Identify and mine stories across the organization by partnering closely with sustainability agriculture commercial marketing HR internal communications and regional teamstranslating complex initiatives into compelling culturally relevant content

• Maintain a strong understanding of cultural and social trends thoughtfully leveraging relevant moments while ensuring all content reflects McCains values and professional standards

• Manage a global content calendar that balances proactive storytelling timely moments and strategic priorities across regions

• Partner with regional communications leads to ensure global stories resonate locally while remaining aligned to enterprise narratives

• Make strategic recommendations on paid social amplification to scale high-performing content and priority narratives

• Lead timely and coordinated updates to McCains corporate website during key announcements

• Curate and produce high-quality written and visual content using tools such as Adobe Creative Suite Canva and other digital platforms

• Analyze social media performance and sentiment translating quantitative and qualitative insights into clear recommendations that inform strategy and decision-making

• Monitor social and media sentiment to identify emerging issues reputational risks and engagement opportunities

• Partner with global and regional social media counterparts to align plans share best practices and ensure cohesive execution across markets

External Corporate Communications

• Support McCains corporate reputation through consistent high-quality external storytelling aligned to leadership priorities sustainability commitments and business strategy

• Contribute to earned media strategy by identifying story opportunities shaping angles and working with agency partners to elevate McCains presence across priority outlets

• Support customer-specific communications as needed ensuring alignment with broader corporate and reputation narratives

• Assist in crisis and issues communications by developing clear credible external messaging that protects and strengthens McCains reputation

• Lead and manage agency partners ensuring strategic focus strong execution and alignment with McCains voice and standards

• Contribute to executive and leadership content across social platforms thought leadership speeches talking points and external remarks ensuring alignment with McCains corporate narrative

What youll need to be successful.

• Strong writing and storytelling skills with the ability to adapt tone and format across platforms and audiences

• Cultural fluency and sound judgment when navigating trends moments and reputational risk

• Experience managing complex stakeholder environments and multi-layered approval processes

• A collaborative proactive mindset with confidence to advocate for strong storytelling outcomes

• High organizational skills with the ability to manage multiple priorities in a fast-paced global environment

About McCain.

Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.

Leadership principles.

At McCain our leadership principles guide how we engage with customers collaborate as a team and achieve success. We focus on understanding customer needs driving innovation empowering people and taking ownership to clear obstacles and deliver results.

The McCain experience.

We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust empowering us to bring out the best in one another. Here youll find opportunities to learn grow and thrive. Join us and experience why were better together.

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Compensation Package:$97500.00 -$130000.00 . CAD annually Bonus Eligibility

The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience skill set education and training and other organizational needs.

Benefits: At McCain were on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do every day. We understand and appreciate that each persons needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical dental vision prescription drug) retirement savings benefits and leave support including medical family and bereavement. Well-being programsinclude vacation and holidays company-supported volunteering time and mental health resources. Coverages are aligned with country provincial and state governing plans and can vary by work level location and nature of the role. Additional benefit detail available during the application process.

Your well-being matters to us and were here to provide you with the necessary resourcesto support you in being your best self at work and at home.

McCain Foods is an equal opportunity employer. As a global family-owned company we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity resilience and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard torace religion color national origin sex age veteran status disability or any other protected characteristic under applicable law.

McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms) please let us know and we will work with you to find appropriate solutions.

Your privacy is important to us. By submitting personal data or information to us you agree that this will be handled in accordance with McCains Global Privacy Policy and Global Employee Privacy Policy as applicable. You can understand how your personal information is being handled here.

Job Family:Communications
Location(s): CA - Canada : Ontario : Toronto

Company: McCain Foods (Canada)