Senior PPC Specialist

Join our team as a Senior PPC Specialist and play a key role in shaping our paid media strategy across display video and programmatic channels. This hands-on role lets youoptimize campaigns drive results and bring new ideas to the table. If youre ready to make an impact and grow with us wed love to hear from you!

As our Senior PPC Specialist you will be the driving force behind our paid advertising success ensuring our strategy is executed flawlessly across all paid media channels. Our team is already strong in paid search marketing and were looking for a senior specialist to expand our expertise furtherdriving innovation and performance in areas such as display video programmatic and beyond.

This is a hands-on high-impact position where you will own the execution strategy and automation of our paid media efforts ensuring data-driven decisions that maximize performance. You will work alongside a team of three PPC specialists providing expertise and guidance to implement best-in-class practices daily weekly and annually.

Your Responsibilities:

• Own and lead PPC strategy across all paid media channels with a strong focus on display programmatic buying video advertising and YouTube.

• Execute and optimize campaigns to drive performance scalability and efficiency ensuring continuous improvement in ROAS and other key metrics.

• Develop and refine automation processes to streamline PPC workflows and improve efficiency.

• Advise and collaborate with the existing team upskilling them in display video and programmatic advertising best practices.

• Work closely with data tech and creative teams to develop high-impact advertising campaigns that leverage audience targeting dynamic creatives and machine learning optimizations.

• Own the programmatic strategy selecting the right platforms partners and technologies to drive growth.

• Stay ahead of industry trends ensuring we adopt the latest innovations in PPC and digital advertising.

• Collaborate with search engine and platform partners to integrate best practices and cutting-edge solutions.

• Provide regular performance insights and strategic recommendations to stakeholders ensuring transparency in performance and future planning.

Who You Are:

• 5 years of hands-on PPC experience with a strong track record in display advertising programmatic buying video advertising and YouTube campaigns.

• Proven ability to scale and optimize paid media campaigns in international markets and across multiple platforms.

• Experience with PPC automation and data-driven decision-making.

• Strong analytical skills and a data-driven approach to problem-solving.

• Entrepreneurial mindset able to build new processes from scratch and drive innovation.

• Ability to educate and support an existing PPC team sharing knowledge and expertise.

• Fluent in German (native-level) and excellent command of English.

• Based in the Germany.

What we offer:

At LYNX we value your growth and development; well provide you with a supportive work environment and opportunities for your professional development.

• 13 month salary

• Travel allowance;

• Continuous growth potential and a training budget of 2000 per year;

• Great pension scheme;

• Trips & activities with your colleagues;

• Fresh warm meals at the office;

• Relaxed and informal working environment.

About us: