Digital Advertising Lead

Digital Advertising LeadBasecamp Resorts Ltd Canmore AB or Calgary AB is preferred (remote working within Canada will be considered)About Basecamp Resorts & EverwildBasecamp is a rapidly growing chain of boutique hotels based in Canmore Banff Lake Louise & Kananaskis in Alberta and Revelstoke in British Columbia. We are an energetic team driven by our core values and providing our guests a home away from Nordic Spa and Hotel aims to raise the bar in wellness hospitality blending authentic tradition with fresh evolving experiences. Everwild is redefining mountain hospitality. Why Work for Us Quarterly profit share program! Group health benefits plan (Dental Vision Paramedical and more)Generous staff discounts at all our propertiesFamily and friends discount at Basecamp propertiesFree access to the Everwild Nordic SpaDiscounts on food & beverage at Rhythm & HowlCompany paid staff for advancement in our growing companyBe part of western Canadas fastest-growing hospitality brandA hands-on people focused Basecamp culturePosition Overview The Digital Advertising Lead plays a key role in executing and optimizing Basecamp Resorts digital marketing programs across paid media SEO and owned channels. This role owns day-to-day performance across paid media and organic acquisition channels with accountability for efficiency growth and measurable revenue impact. The role works closely with the Marketing Director and internal creative web and revenue teams to ensure campaigns are well executed accurately tracked and continuously : $65000 - $70000 depending on experienceShifts: Full-time PermanentLocation: Canmore AB or Calgary AB is preferred (remote working within Canada will be considered)Key Responsibilities:Digital Advertising & StrategyDevelop execute and optimize paid digital media campaigns across Google Meta and other programmatic ad up monitor and manage paid search paid social and OTA (Expedia ) comprehensive advertising briefs ensuring alignment with brand strategy and business A/B testing to refine ad performance and maximize return on with marketing and design teams to develop compelling ad creative and and implement new growth opportunities through paid digital and implement strategies to increase direct bookings and reduce OTA and manage digital media budgets ensuring efficient allocation of & Marketing AutomationUse AI tools to support campaign planning creative development performance analysis and reportingApply AI to accelerate copywriting ad variations keyword research SEO insights and content optimization while maintaining brand standardsIdentify opportunities to automate reporting monitoring and repetitive marketing tasks to improve efficiencyResearch test and recommend new AI tools and integrations that enhance paid media SEO CRM and analytics performanceSupport team adoption of AI through shared workflows documentation and best practicesStay current on emerging AI trends platform updates and responsible-use practices relevant to digital marketingSEO & Performance OptimizationOwn ongoing SEO performance including regular audits prioritization of fixes and collaboration with web and content teams to drive sustained organic best practices for on-page and off-page SEO including keyword research metadata and backlinking organic search traffic and adjust SEO tactics based on performance MetaSearch campaigns to enhance visibility on travel and booking with the web development team to improve site speed performance and search engine Analysis & ReportingTrack and analyze website traffic and digital campaign performance using Google Analytics Google Search Console and other tracking detailed reports on digital ad spend campaign performance and conversion trends and insights to refine digital marketing strategies and improve frequent reports on campaign effectiveness and performance ongoing recommendations for optimizing digital media strategies based on data & Growth InitiativesWork closely with the marketing team to align digital campaigns with broader brand objectives and and explore new advertising platforms and emerging trends in digital internal processes for campaign tracking automation and performance training and upskilling for team members on digital advertising best informed on the latest industry trends platform updates and advancements in digital media Requirements2-5 years of experience in a marketing or performance-focused digital roleExperience managing paid digital campaigns with a $500000 budget (Google Meta or similar platforms)Strong analytical skills with working knowledge of Google Analytics or comparable toolsClear concise writing skills adaptable across digital ads email and web contentWorking knowledge of SEO fundamentals and performance optimizationExperience with email SMS or CRM-based marketing toolsProficient in using AI tools to improve efficiency creative output and performance analysis with a proactive interest in identifying and testing new AI integrationsHighly organized detail-oriented and comfortable managing multiple prioritiesTechnically confident and eager to learn new platforms and toolsHospitality travel or tourism experience is an assetBasecamp Resorts is an equal opportunity employer dedicated to building a workplace that values diversity and ensures equal opportunities for all. We are committed inclusion; we celebrate differences and actively welcome applications from individuals of underrepresented backgrounds and communities. We comply with all applicable laws that prohibit discrimination when making all decisions about employment. If you would like to enquire about an adjustment or need assistance with completing the application process please contact Beth at to discuss your needs confidentially.