Senior Specialist, Public Relation (SEO & Social Media)

Company Introduction

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.

Our services in Taiwan include Rocket Delivery which offers next-day delivery for a wide selection of items at affordable prices Rocket Oversea which offers free international delivery on millions of best-selling products from Korea the U.S. and beyond.

We are looking for talents to help us lead Coupangs expansion in Taiwan. This is an exceptional opportunity to become a part of Coupangs growth in Taiwan and create a world where our customers wonder How did I ever live without Coupang

Role Overview

Coupang Taiwan Corporate Communications is seeking a SEO & Social Media to assist our digital visibility social reputation and crisis response initiatives. This role ensures that Coupangs brand and messages are accurately represented and easily discoverable across Google and major platforms as well as prominently surfaced in AI-generated summaries (e.g. Copilot Gemini ChatGPT). The ideal candidate will combine technical SEO mastery social media crisis management expertise and narrative formation skills to reshape online conversations combat misinformation and drive positive sentiment. The ideal candidate will also manage Coupang Taiwans YouTube channel coordinate internal teams and external agencies and deliver measurable outcomes on reputation rankings and reach.

What You Will Do

• SEO & Search Visibility
  • Lead search visibility and sentiment audits across Google YouTube and priority social/AI platforms; identify quick wins for top keywords.
  • Own on-page/off-page SEO: keyword strategy metadata schema/structured data internal linking backlink programs; partner with web and IT teams and external agencies for technical implementation.
  • Develop LLM optimization tactics to influence AI-generated summaries (Copilot Gemini ChatGPT) including structured content strategies and authoritative sourcing.
  • Localize and optimize content from Coupang Taiwan newsroom; brief and manage content production to ensure search-readiness and brand-safe accuracy.
  • Launch and optimize SEM campaigns to supplement organic visibility; build dashboards and reporting for executive visibility.
• Social Media Crisis Management & Sentiment Shaping
  • Act asprimary lead for social media response: monitor emerging issues assess risk and execute rapid-response strategies across platforms.
  • Reshape online narratives throughstrategic storytelling and proactive campaigns to combat negative discussions and drive positive sentiment.
  • Manage Coupang TaiwansYouTube channel: programming strategy editorial calendar SEO optimization analytics and creator collaborations.
  • Monitor and engage on social discussion platforms in Taiwan APAC and global; develop playbooks for issue escalation and response SLAs.
  • Build and maintain atoolkit (FAQs templates workflows) for brand safety and rapid deployment.
• Cross-Functional Alignment & Agency Management
  • Partner with GR Legal & Compliance EHS INFOSEC Customer Service Marketing and Operations to ensure aligned messaging and compliant engagement.
  • Manage external SEO/SEM/social sentiment agencies: scopes KPIs budgets and performance reviews.
  • Support event amplification with digital pre/post strategies; handle related administrative and logistics tasks.
• Measurement & Reporting
  • Define KPI frameworks: search rankings LLM summary accuracy sentiment score share of positive voice YouTube performance SEM ROI.
  • Deliver executive-ready dashboards and insights; propose continuous improvement roadmaps.

Basic Qualifications

• 6-8 years of relevant experience in multinational companies preferably in e-commerce retail or related sectors spanning SEO/SEM social media and crisis management.
• Fluent in English and Chinese (Mandarin) with proven ability to write/edit for both audiences.
• Masters and Bachelors degrees preferred in Journalism Communications PR Marketing or related fields (SEO/social & digital media).
• Expertise in social media crisis management narrative formation and industry issue awareness.
• Technical SEO proficiency: site audits schema/structured data metadata internal linking backlink strategies crawl/indexation hygiene.
• Deep expertise in Taiwans social platforms and strong familiarity with APAC/global social channels; hands-on YouTube SEO and channel operations.
• Strong agency/vendor management and cross-functional alignment skills.

Preferred Qualifications

• Crisis leadership: Responds quickly and effectively to social media incidents; reshapes narratives under pressure.
• Strategic storytelling: Crafts compelling narratives to influence sentiment and search visibility.
• Data-driven: Converts insights into actions; tracks KPIs rigorously.
• Operational excellence: Prioritizes and delivers under tight timelines.
• Cultural fluency: Navigates Taiwans online communities with credibility.
• Move with Urgency: Acts decisively and prioritizes speed without compromising quality.
• Aim High and Find a Way: Sets ambitious goals and finds creative solutions to achieve them.
• Strong adaptability: Thrives in a fast-changing dynamic work culture; adjusts strategies quickly to new priorities.

Recruitment Process

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of veterans benefits the disabled etc.) may receive preferential treatment for employment in accordance with applicable laws.

Required Experience:

Senior IC