Email & SMS Strategist

Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands such as Max & Lily Plank Beam and Maxtrix. Since launching over two decades ago we have established multiple sales channels including our DTC websites and third-party marketplaces. Were passionate about creating an inspiring and engaging shopping experience for our customers bringing their home decor dreams to life with stunning on-trend pieces.

We are seeking a new member to add to our Marketing team. Are you ready to be a part of something amazing

Position Overview

We are looking for a self-motivated email & SMS marketing enthusiast that has a passion for furniture interior design and customer experience. The successful candidate will own our email and SMS channels with a focus on campaign execution automated flows audience segmentation A/B testing and analytics. This person will collaborate closely with our brand and creative teams to drive retention customer engagement and revenue through email & SMS.

We are a tight-knit team where the right person will make a meaningful impact on both our lifecycle marketing strategy and business goals.

• Plan build and execute email and SMS campaigns across all brands including promotional sends product launches and editorial content
• Own and optimize email & SMS automation flows (welcome browse/cart abandonment win-back post-purchase etc.) to improve conversion and retention
• Segment audiences based on behavior lifecycle stage and brand engagement to deliver personalized and relevant communications
• Partner with creative and merchandising teams to develop content messaging and promotional calendars
• Monitor channel performance and report on key metrics including conversion revenue attribution open/click-through rates opt-out rates and LTV
• Conduct A/B testing on subject lines creative CTAs send times and segmentation strategies
• Maintain deliverability compliance list hygiene and subscriber growth best practices for both email and SMS programs
• Identify opportunities to improve user journeys deepen engagement and scale lifecycle/CRM initiatives

• 2 years experience in email and/or SMS marketing (ecommerce or DTC preferred)
• Familiarity with lifecycle automation platforms (Klaviyo Attentive SFMC or similar)
• Strong understanding of segmentation personalization and customer lifecycle principles
• Analytical mindset with ability to interpret data and translate into actionable insights
• Detail-oriented with strong writing skills and eye for brand consistency
• Experience collaborating cross-functionally with creative merchandising or marketing teams
• Comfortable managing calendars deadlines and campaign priorities in a fast-paced environment

Benefits

401(k) matching

Dental insurance

Employee assistance program

Employee discount

Flexible schedule

Flexible spending account

Health insurance

Life insurance

Vision insurance

Paid time off

Professional development assistance

Ability to Commute: Daniel Island SC 29492 (Required)