Marketing Data Strategist

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Job Description

As a valued contributor to our Marketing Data Strategy team you will transform complex datasets into actionable insights that drive marketing decisions and performance. Serving as a data and governance SME you will establish measurement frameworks for multi-channel marketing strategies define success metrics and bridge Marketing Analytics and Technology teams to demonstrate marketings organizational value. The role requires analytical expertise combined with marketing acumen.

THE IMPACT YOU WILL MAKE

The Marketing Data Strategist role will offer you the flexibility to make each day your own while working alongside people who care so that you can deliver on the following responsibilities:

StrategyAnalytics andKPIArchitecture

• Definehow marketing should use datato measure andoptimizeperformanceand personalizationstrategies.

• Develop and implement comprehensive data strategies that align with marketingobjectivesand business goals.

• Own the definition and governance ofmarketingdata includingKPIs metrics naming conventions anddocumentation.

• Create andmaintaina marketing measurement planoutlining what we measure why andhow.

• Audit existing datasetsto diagnose gaps inconsistencies and opportunities for consolidation or improvement.

• Partner with Analytics and marketing teams toestablishkey performance indicators (KPIs) and success metrics for all marketing programs.

Insights and ReportingCollaboration

• Co-design analytical use cases withAnalytics/Reportingteam (e.g. funnel attribution content effectiveness campaign performance demand efficiency journey friction).

• Supportthe development of dashboards and reporting systems withaccurateKPIs clear definitions and meaningful strategic narratives.

Technical Implementation and Partnership

• Partner with IT and Data Engineering touphold data quality and governance while ensuring dependable access to certified datasets.

• Create andmaintaintechnicaldocumentationsuch as data dictionaries/models that specify sources schemas SLO/SLAs and quality rules for each certified dataset.

• Convert business requirements into technical requirements and define policies procedures and models for data collection and retrieval.

• Lead user acceptance testing(UAT)for newdatasetstools dashboards and integrations to ensure accuracy and usability.

• Prioritize ingestion and transformation work with a roadmap aligned to business milestones.

• Develop automated reporting solutions and data pipelines to improve efficiency and accuracy.

• Stay current on emerging marketing technologies and data platforms making recommendations for adoption.

• Serve asamarketing data expert providing training and guidance on analytics tools and best practices.

THE EXPERIENCE YOU BRING TO THE TEAM

Minimum Required Experiences

• 6 years of experience inmarketingdata strategy and analytics using marketing technology and analytics platforms.

• Advancedskills in data visualization tools Tableau or Power BI.

• Strong SQL skills for data extraction manipulation and analysis.

• Understanding ofdata warehousing concepts and cloud platforms (e.g. BigQuery AWSRedshift).

• Proven experienceestablishing marketingdata quality standards and governance frameworks for complex multi-source datasets with varying levels of documentation andcompleteness.

• Demonstratedexpertiseas a cross-dataset SME with deep knowledge of multiple data sourcestheir interrelationships limitations andappropriate usecases - including reconciling disparate data models andestablishingunified measurement standards.

• Ability to communicate complex information in an understandable way to non-technical audiences.

• Strong collaboration and stakeholder management skills.

Desired Experiences

• Bachelors degree in information systemsdatasciencestatisticsengineeringcomputerscience or related field.

• Ability to analyzecampaign effectiveness audience behavior and segmentation to uncover insights and present clear strategic recommendations.

• Strong storytelling and presentation skills including communicating insights and recommendations to senior and executive audiences.

• Strong strategic thinking skills with the ability to balance bigpicture direction and detailed execution.

• Certification in Google Analytics Tableau or other relevant platforms.

• Experience with customer data platforms (CDPs) such as SegmentmParticle or Adobe Experience Platform.

• Familiarity with data privacy regulations (GDPR CCPA) and their impact ondata usage.

Marketing Data Strategy Advisor

Target Pay Range: $141000 - $184000 a year

Qualifications

Education:

The future is what you make it to be. Discover compelling opportunities at most roles employees are expected to work onsite on a regular basis at their designated office -office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote.

Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race color religion sex national origin disability age sexual orientation gender identity/gender expression marital or parental status or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment unless to do so would cause undue hardship to the company. If you need assistance using our online system and/or you need a reasonable accommodation related to the hiring/application process please complete this form.

The hiring range for this role is set forth below. Final salaries will generally vary within that range based on factors that include but are not limited to skill set depth of experience certifications and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package Fannie Mae offers a broad range of Health Life Voluntary Lifestyle and other benefits and perks that enhance an employees physical mental emotional and financial well-being. See more here.

Requisition compensation:

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