Omnichannel Marketing Strategist- hybrid
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Job Location:
Roanoke, VA - USA
Monthly Salary:
Not Disclosed
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
Employment Status:
Full timeShift:
Day (United States of America)Facility:
213 McClanahan St SW - RoanokeRequisition Number:
R158580 Omnichannel Marketing Strategist- hybrid (Open)How Youll Help Transform Healthcare:
This position will allow for 3 days on-site and 2 days remote per week.HOURS: Primarily Monday - Friday; 8:00 a.m. - 5:00 p.m. with other hours as needed.
Carilion Clinic is seeking an experienced strategic and hands-on Omnichannel Marketing Strategist to support our mission of improving the health of the communities we serve. This role is responsible for designing executing and optimizing data-driven patient-centered marketing communications across email SMS patient portal and other digital channels to drive patient acquisition engagement and retention throughout the care journey. The ideal candidate is both a strategic thinker and a skilled practitioner -- someone who can translate complex healthcare objectives and patient journeys into actionable personalized communication strategies and then personally build launch and optimize those campaigns within a CRM and marketing automation environment. This role serves as a subject matter expert for CRM-driven omnichannel patient communications and plays a key role in advancing Carilions enterprise marketing and communications strategy.
Carilion Clinic is seeking an experienced strategic and hands-on Omnichannel Marketing Strategist to support our mission of improving the health of the communities we serve. This role is responsible for designing executing and optimizing data-driven patient-centered marketing communications across email SMS patient portal and other digital channels to drive patient acquisition engagement and retention throughout the care journey. The ideal candidate is both a strategic thinker and a skilled practitioner -- someone who can translate complex healthcare objectives and patient journeys into actionable personalized communication strategies and then personally build launch and optimize those campaigns within a CRM and marketing automation environment. This role serves as a subject matter expert for CRM-driven omnichannel patient communications and plays a key role in advancing Carilions enterprise marketing and communications strategy.
Strategy & Planning
- Partner with marketing and communications team members service lines and key stakeholders to develop and own Carilion Clinics CRM-driven omnichannel marketing strategy aligning with organizational goals and the broader marketing and communications plan.
- Define audience segmentation messaging frameworks and communication roadmaps that support patient acquisition retention and engagement across the care continuum.
- Establish best practices and governance standards for CRM-based communications including segmentation logic testing methodology frequency management accessibility and compliance.
Campaign Development & Execution
- Design and execute personalized automated communication journeys (e.g. appointment reminders surgical education pathways preventive care outreach re-engagement campaigns).
- Build test and deploy campaigns within the CRM and marketing automation platform.
- Write and edit clear compelling and accessible email and text messaging content aligned with Carilions brand voice and health literacy best practices.
- Ensure all campaigns are optimized for mobile devices and meet accessibility standards.
Segmentation Personalization & Optimization
- Develop and refine advanced segmentation strategies using data to personalize messaging at scale.
- Conduct A/B and multivariate testing across personalization variables.
- Partner with Health Analytics Finance Planning and other teams to leverage data models (e.g. propensity modeling) to identify growth and outreach opportunities within Carilions patient population.
- Continuously optimize campaigns using performance insights to improve engagement conversion and ROI.
Measurement & Analytics
- With Communications Marketing & Planning leadership define success metrics and track performance across key KPIs (e.g. open rates click-through rates conversions unsubscribe rates ROI).
- Translate data and performance insights into actionable recommendations for stakeholders.
Collaboration & Governance
- Coordinate enterprise-level mass outreach to ensure alignment across campaigns and reduce consumer communication fatigue.
- Collaborate closely with marketing communications planning clinical departments and the Carilion Clinic Foundation to deliver integrated audience-centered campaigns.
- Ensure full compliance with HIPAA CAN-SPAM TCPA and other applicable privacy and marketing regulations; partner with Legal and Compliance as needed.
- Stay current on healthcare marketing CRM and digital engagement trends and recommend new tools approaches or initiatives as appropriate.
Additional Support
- Support broader marketing and content initiatives (e.g. web social print paid media alignment) as needed to ensure cohesive omnichannel experiences.
What We Require:
Education: Bachelors degree is required. 4 years of relevant experience may be considered in lieu of a degree.
Experience: A minimum of 5 years of related experience is required including at least 3 years of experience in a specialized marketing or communications function.
Licensure/Certification: None required.
Life Support: Not applicable.
Other Minimum Qualifications: Must possess excellent written and verbal communication skills including presentation abilities. Requires strong analytical thinking interpersonal skills and the ability to work effectively in a team environment. Must be proficient with Microsoft Office applications. Requires strong organizational skills the ability to manage multiple tasks and projects and the flexibility to adapt to changing priorities in a fast-paced environment. Must be able to maintain confidentiality and handle sensitive information appropriately. Must maintain broad knowledge across all marketing and communications areas while developing advanced expertise in one or two specific disciplines.
This job description is only meant to be a representative summary of the major responsibilities and accountabilities performed by the incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.
Recruiter:
JASON BISHOPRecruiter Email:
For more information contact the HR Service Center at 1-.
Carilion Clinic is an Equal Opportunity Employer: We provide equal employment opportunities to all employees and applicants without regard to race color religion sex national origin age (40 or older) disability genetic information or veterans status. Carilion is a Drug-Free Workplace. For more information or for individuals with disabilities needing special assistance with our online application process contact Carilion HR Service Center at 8:00 a.m. to 4:30 p.m. Monday through Friday.
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Carilion Clinic is a not–for–profit health care organization based in Roanoke, Va. Through our comprehensive network of hospitals, primary and specialty physician practices and other complementary services, we work together to provide quality care
