Senior Manager, Customer Marketing- Allergan Aesthetics- Irvine, CA

The Senior Manager HCP Marketing supports the development and execution of integrated marketing strategies focused on health care providers for the Juvederm Collection of Fillers. This role will champion customer marketing strategy and asset development business model execution and field team support provider-focused campaigns and promotions (including capital and pricing strategies) consumer marketing collaboration sales force connectivity and engagement HCP social content and market opportunities for medical weight loss. The Senior Manager partners cross-functionally to ensure flawless execution compliance provider engagement and measurable impact on brand and business performance.

Key Responsibilities:

• Create and execute strategic provider-centric marketing plans that drive engagement and business growth for Allergan Aesthetics filler franchise through the HCP channel.
• Lead the development of HCP-targeted assets messaging and educational content aligned to business objectives and field needs.
• Oversight of agency relationships and effective management of the marketing budget.
• Guide the implementation of the business model providing strong support and communication to field sales teams and ensuring alignment across commercial functions.
• Plan and lead provider and consumer focused promotional campaigns launches and pricing initiatives to drive consideration trial and conversion.
• Direct future label updates and expansions developing and executing tailored strategies for new indications and consumer target expansion.
• Drive connectivity and engagement between the brand and the sales force delivering strategic tools training resources and agile communications to support field impact.
• Develop and execute HCP social and digital content strategies to grow awareness foster a community and position the brand as a category leader among providers.
• Lead pricing strategy capital promotions and offer managementcollaborating with sales finance in service of business growth and provider value.
• Analyze and execute market opportunities within the medical weight loss space including provider-focused programs to expand penetration and impact.
• Ensure excellence in execution and compliance by fostering strong partnerships with Medical Affairs Legal Regulatory and Compliance.
• Monitor performance and KPIs leveraging insights and field feedback to optimize initiatives and drive continuous improvement.

Qualifications :

• Bachelors degree in Marketing Business or related field required (MBA or relevant advanced degree preferred)
• 5-10 years in HCP/B2B marketing within the healthcare device or pharma sectors
• Demonstrated leadership in strategic marketing execution provider program development cross-functional collaboration and managing complex projects
• Proven expertise in field team engagement and provider-focused campaign success
• Strong analytical communication and influencing skills
• Experience driving business model innovation capital equipment marketing and market expansion highly desirable

Essential Skills Experience and Competencies (includes Licenses Credentials)

• Ability to see the big picture but obsess over the small details
• Exceptional leadership skills and marketing savvy
• Strong creative and conceptual thinking skills
• Ability to combine business acumen innovation strategic thinking and the ability to lead and inspire
• Good liaison with internal and external partners; ability to work in a matrixed environment
• Solid business acumen and ability to translate business and brand strategy into marketing programs
• Ability to manage and direct internal creative teams and external agencies
• Ability to thrive in a fast-paced deadline driven team environment
• Strong communication skills both verbal and written
• Strong interpersonal skills
• Strong problem resolution skills
• Strong budget management experience  
• Presentation skills
• Self-starter with a positive can-do attitude
• Flexible adaptable and able to navigate fast-changing environment
• Ability to travel (up to 25-30%)

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Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: 

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at thetime of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic locationand we may ultimately pay more or less than the posted range. This range may be modified in the future. 

• We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.

• This job is eligible to participate in our short-term incentive programs. 

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of anybonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys soleand absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

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Work :

No

Employment Type :

Full-time