Communications and Marketing Manager

Manage Big Canoes external and internal communications. The Communications and Marketing Manager primarily develops and strategically coordinates the distribution of Big Canoe information from the POA to Property Owners via Big Canoe Living community emails the POA website social media external and internal media outlets direct contact/coordination with Property Owners and media outreach. Operating more like the citys Public Information Officer than a marketing director at a golf resort the position would oversee content built on cohesive consistent engaging and timely messaging that benefits the Big Canoe community. This role requires a creative thinker with expertise in digital marketing content creation and data analytics to optimize campaigns and ensure measurable results. This role offers an exciting opportunity for a creative professional passionate about digital innovation and strategic communication to make a significant impact on our brands growth trajectory.

Duties/Responsibilities:

• Work with POA Board and Senior Staff to develop reinforce and update messaging to best serve the larger Big Canoe community.

• Curate Big Canoe social media channels coordinate and proof community emails to POA members that sync with content on social media and the Big Canoe website.

• Coordinate and determine the best means of communication from Big Canoes numerous communication channels (website emails placed articles in Smoke Signals and Big Canoe Living meetings social media) for announcements news and distribution of key information

• Serves as the Sr. Editor for the bi-weekly Big Canoe Living e-magazine

• Maintain and enhance the Big Canoe POA website using data driven analytics to focus improvement activities

• Continue building readership and relevance of the Big Canoe Events and Happenings Facebook Page

• Write articles with the General Manager. POA president and other key POA staffers for Big Canoe Living and Smoke Signals when relevant

• Strategically promote Big Canoe POA meetings to POA members and provide post-meeting summaries to the community through multiple channels

• Work with POA staff and Board to oversee larger communications projects such as future Renew Big Canoe initiatives or the Capital Contribution Fund campaign.

• Coordinate Property Owner surveys to gauge the general mood around an issue or project.

• Craft FAQs around a pressing issue or subject such as the CCF vote or Lake Petit Dam Rehabilitation

• Coordinate neighborhood meetings or presentations with Board members or the General Manager.

• Serve as the Public Information Officer to Property Owners County partners and media outlets

• Manage a team of Marketing/Communication professionals ensure work is understood prioritized and completed on schedule

• Excellent verbal and written communication skills.

• Proficient with Microsoft Office Suite or related software.

• Strong analytical troubleshooting and problem-solving skills.

• Availability to work on some nights and weekends

Qualifications:

• 3 years of management level/ leadership role in public relations or marketing experience.

• Excellent writing and editing skills.

• A proactive approach to communications that ensure we stay ahead of the conversation rather than respond reactively.

• Ability to build and manage a team to execute communications goals.

• Excellent research skills combined with strategic thinking to develop innovative campaigns that meet business goals.

• Strong organizational skills with the ability to manage multiple projects simultaneously within budget constraints.

• Bachelors degree in Communications or Marketing or related field required.

• 5 years relevant experience; or any equivalent combination of experience and training that provides the required knowledge skills and abilities.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.

• Must be able to lift up to 15 pounds at times.