Digital Media Specialist

Become an expert in biddable paid media.

Produce weekly/monthly reports covering all paid media channels & performance data.

Work collaboratively coordinate and communicate with internal and external partners.

Provide ongoing analysis and monitoring of paid search & display campaigns with an eye to proactivelyexpandingandimprovingcampaigns based on client business needs.

Build launchoptimizeandmaintainpaid search & display campaigns via Google Ads Bing YouTube Facebook Pinterest & other platforms.

Conduct search ad copy & banner ad testing per best practice to drive performance improvements.

Conductkeyword placement & market research to make additions to new and existing campaigns.

Perform necessary conversion tracking implementation withassistancefrom our Marketing Science team. Learn how to traffic campaigns through CM360. Understandinsand outs of Google Analytics.

Perform QA on campaign set-up and post-campaign launch.

2-4years of hands-on experience managing paid search / paid social / display / video campaigns. Agency background in performance media preferred. Come to the interview prepared to talk about what you did to improve KPIs.

Involvement in leading clientrelationship contributing to strategyand client presentations.

Good communicationskills.Understanding ofhow to distill message to its key points. Ability to adaptmessagetoaudience.

Ability to master and usea 3rdparty bid management platforms (DoubleClick Kenshoo etc.).

Demonstrateabilityto build campaign structures on Google and Microsoft Ads that follow clients business needs and search best practice.

Demonstrateabilityto pull reports and provide insights and observations on campaign performance ata high level.

Accurately track andmaintainbudgets across campaigns and on multiple search engines.

Provide traffic and cost estimates.

Create campaigns that encompass multiple locations / geos and lines of business.

Demonstrateabilityto create campaigns that are mapped through to conversion focused landing pages that are highly relevant and built at scale.

Provide in-depth optimization suggestions based on account performance.

Perform ad copy testing.

Perform testing against various ad extensions.

In-depth knowledge of Google Ads and Microsoft Ads (Bing)features and how they can be effectively integrated into campaigns.

Ability to download data into Excel performVLookups create Pivot Tables and charts. Solid understanding of how to visualize data for ease of comprehension.

Most importantly a sense of ownership over your managed campaigns. Attention to detail and diligence in execution.