Media Partnerships Manager (Mat Cover) 12 months FTC (5050 hybrid)
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Job Location:
Birmingham - UK
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
This role is for a position related to media and advertising partnerships and requires specific experience in this space.
Develop and lead the Partnerships strategy within Greene King which focuses on volume driving commercial partnerships both group wide and for divisions
- Create a Centre of Excellence to centralise other partnerships in existence like Tesco Student Beans Dusk to maximise both economies of scale and commercial value
- Develop strategies and relationships with key partners Blue Light Card AA Tesco Clubcard acting as a key point of contact day to day to drive transaction growth
- Collaborate with Pricing Lead and specific brand / format teams to understand role of partnerships & affiliates now & in the future as part of brand & price proposition.
- Work with Analyst teams in Pricing Digital & Division to understand specific KPIs (such as Return on Investment Conversion Rates) and share with key stakeholders in an engaging and concise way.
- Own the measurement and reporting of the channel. Monitor and report on all key performance metrics (such as Return on Investment Conversion Rates) and share with key stakeholders in an engaging and concise way
- Own and develop critical paths for partnerships and related processes within Greene King
- Own and negotiate commercial contracts including media buys with key partners
- Develop a pipeline of volume-driving partnerships opportunities to propose to the business
- Collaborate with Digital including Loyalty team to plan role of external partnerships alongside development of Greene King Loyalty programme and ensure complementary approach.
- Working with marketing and pricing teams to optimise existing deals available for profitability
- Leverage partnership media inventory to communicate key seasonal campaign messaging. Ensuring partners uphold a high standard and adhere to advertising guidelines and maintain positive representation of all brands deals offers and Ts and Cs
- Maintain a good profile within the Partnerships Industry keeping up to date on industry trends and best practices
Qualifications :
- This role is for a position related to media and advertising partnerships and requires specific experience in this space.
- Demonstrable track record in brand and digital partnership activations
- Solid understanding of commercial and technical foundations including use of 1PD and tracking/tagging
- Demonstrate ability to wear multiple hats - hands on execution optimisation planning managing relationships etc.
- The industry is exciting for you
- Inquisitive nature
- Ability to simplify insight and tell a story with the data
- Enjoy collaborating working with multiple teams across the business and building relationships externally with partners
- Happy to challenge the status quo using your insight
- Attention to detail
- Balance the commercial view with the customer need
- Helpful and supportive this is a business partnering role
- Stakeholder management
- Working across multiple brand
- Distilling data & sharing insight
- Online tracking
- Preferred experience working specifically with external partners & affiliates
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Google Docs
- Facebook Advertising
- Google AdWords
- Google Marketing Platform
- Google Ads
- Media Buying
- Media Planning
- Social Media Management
- DoubleClick
About Company
As a Chef, your passion for all things food, and the desire to make the perfect dish every time, is what sets you apart. With a keen eye for maintaining the highest standards and thriving during a fast-paced service, you’ll soon become an invaluable member of the kitchen team. Join u ... View more
