Insights and Trade Marketing Specialist
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Job Location:
Prague - Czech Republic
Monthly Salary:
Not Disclosed
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
Drive Horizontal & Vertical Distribution Growth
Identify opportunities to expand distribution reach by increasing the number of active outlets and improving TDP through optimized assortment availability visibility and share of shelf. Support commercial teams with channel-specific targets and action plans and proactively search for new distribution opportunities through third-party partners such as wholesalers and distributors while building strong long-term relationships.
Development of Partner Programs & Initiatives
Create and roll out tailored commercial programs for on-trade and off-trade partners that support distribution objectives and customer engagement. Contribute to the development and optimization of tools dashboards and processes that improve distribution visibility tracking and performance management.
Data Analysis & Market Intelligence
Analyze sales data market share distribution KPIs customer feedback and field insights to evaluate performance and identify improvement areas. Provide strategic input on assortment planning pricing route-to-market opportunities and investment prioritization based on robust insights.
Cross-Functional Collaboration
Work closely with Sales (On & Off Premise) Trade Marketing and Finance teams to ensure alignment of distribution strategy with broader commercial objectives. Act as a subject matter expert for distribution insights within the organization.
Qualifications :
Minimum 23 years of experience in trade marketing sales analysis or a similar commercial role
Experience in FMCG or retail environments with a solid understanding of distribution models and sales channels
Experience designing and executing commercial programs for on-trade and off-trade partners
Strong analytical skills with the ability to translate data into actionable insights
Experience working with sales data forecasting trends and performance tracking
Strong communication and presentation skills
Proven ability to collaborate cross-functionally
Strategic mindset with strong attention to detail
Experience working with third-party distributors or wholesalers is an advantage
Fluent English written and spoken
Additional Information :
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Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bulls target group and are responsible for driving the brand image and product understanding on their university campus and in their region. T ... View more
