Senior Technical Analyst, Marketing & Reader Revenue

Join our team at the Guardian and be a part of a diverse and inclusive global organisation that delivers fearless investigative journalism and holds power to account. Our team of award-winning journalists cutting-edge commercial professionals and industry-leading digital experts are committed to making a difference and represent a wide range of backgrounds and perspectives. We offer a challenging and exciting environment for career development with a focus on training growth and fostering an inclusive culture.

We are now looking for a Senior Technical Analyst to join our Marketing & Reader Revenue (MRR) team. At the Guardian analytics plays an important role in supporting strategic decisions through robust high-quality analysis. The Senior Technical Analyst will be embedded within the department and focused on delivering practical data-driven insights aligned to the Guardians priorities. The MRR team supports revenue and subscriptions growth through customer behaviour and marketing performance analysis.

The teams primary objective is to enable MRR and the associated Product and Engineering teams to be audience centric data driven and to deliver meaningful actionable insights in response to long term trends. Youll support subscription and revenue growth by analysing marketing performance customer behaviour and retention strategies.

About the Role

• Develop and enhance analytics workflows and reporting processes that support day-to-day performance tracking using tools such as SQL Python and Tableau to streamline data access and insight delivery.
• Develop refine and own critical KPIs with a particular focus on Lifetime Value (LTV) retention churn conversion and acquisition efficiencyensuring these are consistently measured and aligned with strategic goals.
• Independently scope and deliver analytical projects from end to end: defining the problem selecting appropriate methods conducting in-depth analysis and communicating results that support data-driven decision-making.
• Translate complex datasets into clear actionable insights using tools like Tableau and strong written communication to create structured outputs that are easy to interpret and tailored to diverse audiences.
• Ensure data quality and reporting accuracy across all BAU and project-based outputs through robust testing documentation and peer review processes.
• Act as a trusted partner to stakeholders across MRR advising on data best practices and how to effectively use analytics to drive decisions.
• Build subject matter expertise in your focus area such as content performance advertising inventory or reader behaviourand share insights to elevate team and organisational understanding.
• Foster strong cross-functional relationships with Product Data Engineering UX Research and other teams to align analytics work with wider business objectives and improve data workflows.
• Contribute to a high-performing collaborative analytics culture participating in peer reviews sharing best practices and supporting team-wide improvements in standards documentation and tooling.

About You

• Demonstrated experience in data analytics including scoping delivering and communicating analytics projects that support department goals.
• Strong experience in SQL and practical experience in Python (or R) including packages such as pandas for analysis. Writes clean well-documented code and follows good documentation/versioning practices.
• Strong expertise in KPI developmentparticularly Lifetime Value (LTV) retention metrics acquisition efficiency and conversion tracking.
• Applied knowledge of experimental testing (A/B and multivariate)
• Skilled in data visualisation and dashboard creation (e.g. Tableau) communicates findings clearly and concisely
• Open inclusive team contributorwilling to share feedback mentor junior team members and continuously learn from others as well as keeping collaborators and managers informed of progress blockers and results throughout project delivery.
• Comfortable with ambiguity and structuring analysis from first principles.

We actively encourage applications from candidates who are Black Asian or minority-ethnic (BAME) or from other groups traditionally underrepresented in the UK media.

We operate in a hybrid environment working 3 days a week from our offices in Kings Cross and 2 days a week remotely.

We value and respect all differences (seen and unseen) in all people. We aspire to have inclusive working experiences and an environment that reflects the audience we serve where our people have equal access to career development opportunities their voices are heard and can contribute to our future. We actively encourage applications from people of all backgrounds. Many of our staff work flexibly and we will consider all requests for flexible working arrangements.

How to Apply

To apply please upload your latest CV and a cover letter which outlines why youd love to take on this role and why youre a great match for what were looking for.

We appreciate the time taken to prepare each application we receive. We do not use AI-assisted technology to review applications; every application is reviewed by a member of our recruitment team.

The closing date for applications isFriday 23rd January 2026.

All roles at the Guardian are open for everybody to apply. It is important to us that you feel supported and comfortable throughout your recruitment process in order to perform your best. Please let us know if there are any changes we could make to help your application this includes providing documents in accessible formats or personalising the process to better support your needs. Please contact Anna Vipers on to discuss further so we can work with you to support you through your application.

Benefits at the Guardian

Youll have 30 days of annual leave per year (plus bank holidays) with the option to purchase an additional 5 days. Our pension scheme is generous; if you contribute 5% then we will contribute 8-12% (depending on your age). We believe in giving back which is why employees are given 2 volunteering days annually and the option of payroll giving. Season ticket loans are also available.

You are entitled to private healthcare life cover income protection and eye tests. You can also opt in to dental insurance.

We have enhanced maternity paternity adoption and shared parental leave policies in place. We also support our employees by offering an IVF menopause baby loss and trans equality policy.

Culture and Wellbeing

We want everyone to feel like they belong at the Guardian and we champion diversity of thought. Our various employee forums provide a platform to use their voice to foster an inclusive workplace. We became the first major media organisation to achieve B Corp status.

We offer tools to help you prioritise your wellbeing including access to our employee benefits platform which provides tailored support for health and addition we also offer free yoga and pilates classes. These run alongside our corporate gym membership and cycle to work scheme.

Our canteen has views overlooking the Regents Canal and caters for breakfast lunch and dinner.

Learning and Development

We encourage personal and professional growth. Employees have access to a broad range of tools and solutions and we are happy to support the pursuit of professional qualifications through vocational courses and apprenticeships.