Digital Sales Manager
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Job Location:
Chicago, IL - USA
Monthly Salary:
Not Disclosed
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
A dedicated Digital Sales Manager role will focus Midwest national digital sales . This AE will serve as a subject-matter expert bridging the gap between traditional national sales and the rapidly evolving digital and programmatic ecosystem. The position will ensure Nexstars digital inventory is proactively pitched competitively positioned and seamlessly integrated into client media plans.
Responsibilities & Expectations:
- Develop and grow revenue-driving relationships with midwest media buyers and agency partners through proactive outreach and collaboration with Nexstars national sales team.
- Educate Midwest marketplace on new NexstarCTVplus offering and additional digital solutions. Align with client objectives positioning inventory for maximum scale precision and performance.
- Educate Midwest holding company and independent agency partners about the value and reach of NexstarCTVplus for activation strengthening Nexstars CTV portfolio for digital activation.
- Infiltrate digital first mid-tier agencies within the region to drive new business across the Nexstar Digital portfolio.
- Partner closely with programmatic and operations experts to deliver flawless execution campaign pacing and insight driven reporting
- Serve as a trusted subject-matter expert on programmatic buying models (open exchange PMP curated deals) across Nexstars SSP and DSP partnerships.
- Understand client business objectives and align company solutions to address their goals and capture revenue.
- Collaborate with Nexstars Midwest National Sales Product and Revenue teams to deliver integrated multi-platform campaign proposals and ensure unified client communication.
- Continuously gather and communicate customer feedback to inform product enhancement inventory packaging and audience targeting capabilities.
- Support NSO team from a digital sales & strategy perspective as a subject matter expert.
o Assist in Ad Product development specific for NSO marketplace
o Coach & Train NSO AEs on products & sell thru tactics
o Build relationships with key local digital investment teams across agency hold co.s & Indy agencies to develop preferred enterprise partnerships
- Meet and exceed assigned sales goals.
Required Experience:
Manager
Key Skills
- User Interface
- Competitive Analysis
- New Technologies
- Business developments
- Communication
- Content Management System
- Market Research
- Internet
- Youtube
- Digital Assets
- Digital strategy
- Social Channels
- Digital Forensics
- A/B Testing
- Analytics
About Company
As the largest TV station operator in the U.S. reaching nearly 39 percent of households, Nexstar Media Group offers unrivaled audience access and influence.
