Marketing & Communication Executive

1. Brand and Strategy Alignment
   • Understand the business strategy positioning and target markets of Avani Fares Maldives and support the implementation of brand standards across all communication channels.
   • Ensure all marketing and communication initiatives align with brand guidelines and corporate direction.
   • Liaise with Minor Corporate Marketing and Design teams to ensure consistency in messaging campaigns and visual identity.
   • Work closely with Sales Revenue E-Commerce and Operations teams to ensure unified brand storytelling.
2. Marketing Campaign Planning & Execution
   • Assist the Marketing Manager in the planning coordination and execution of seasonal tactical and brand campaigns.
   • Coordinate campaign timelines briefs assets approvals and roll-outs across digital and offline channels.
   • Ensure campaigns are accurately implemented across all relevant touchpoints.
   • Support campaign tracking and prepare post-campaign summaries and performance overviews.
3. Social Media Management
   • Lead day-to-day management of the resorts social media channels including Instagram Facebook TikTok LinkedIn and YouTube.
   • Stay updated on social media trends tools and best practices providing recommendations to enhance engagement and brand visibility.
   • Respond promptly to guest comments and messages ensuring timely and professional communication.
   • Assist with writing creative captions and messaging for posts campaigns and promotions.
   • Streamline the posting of materials provided by the Content Creator ensuring consistency in scheduling format and branding.
   • Support tracking social media performance and provide insights to improve engagement and reach.
4. Content Creation and Production
   • Work closely with the Content Creator to align content production with marketing campaigns promotions and commercial priorities.
   • Coordinate content calendars launches and key resort moments to ensure timely deployment across channels.
   • Review and coordinate the use of content across platforms to ensure accuracy consistency and brand alignment.
5. Communications & PR Support
   • Support external communications including press releases media updates and resort announcements in coordination with corporate PR teams.
   • Assist with the coordination of media influencer and partner visits including preparation of materials and on-site support.
   • Ensure key resort messages are communicated clearly and consistently.
   • Maintain updated media influencer and partner contact lists.
6. Digital & Channel Coordination
   • Coordinate with the Content Creator and E-Commerce team to ensure campaigns and promotions are accurately reflected across digital channels including website social media newsletters and OTAs.
   • Ensure resort descriptions visuals and information across partner platforms and sales channels are accurate and up to date.
   • Support email marketing and digital promotions when required.
7. Collateral & Asset Management
   • Coordinate the development updating and distribution of marketing collaterals such as brochures fact sheets presentations and sales tools.
   • Ensure all collaterals follow brand guidelines and approval processes.
   • Maintain an organised library of marketing assets and documents on shared platforms (MHZone Dropbox etc.).
   • Support internal departments with approved marketing materials as required.
8. Analytics Reporting & Market Insights
   • Track and compile marketing performance data across campaigns and channels.
   • Support to prepare monthly and ad-hoc marketing reports and presentations.
   • Support competitor benchmarking and market analysis across digital channels campaigns and positioning.
   • Assist in gathering insights from OTAs reviews and guest feedback to inform marketing strategies.
9. Internal Communications
   • Support internal communication initiatives to ensure teams are informed of campaigns promotions and key marketing activities.
   • Assist in maintaining internal communication tools such as IPTV messaging digital screens internal posters and notices.
   • Coordinate internal messaging to ensure alignment between marketing objectives and operational delivery.
10. Tools and Technology Proficiency
    • Maintain working knowledge of marketing and sales tools including Microsoft Office CRM systems PMS platforms OTAs and internal reporting tools.
    • Ensure marketing activities comply with brand guidelines legal requirements and data protection standards.
    • Support marketing budget tracking invoice processing and documentation when assigned.
11. Team Collaboration and Administration
    • Assist and support the Marketing Manager in day-to-day marketing operations planning and reporting.
    • Act as a coordination point between Marketing Content Sales Revenue Operations Corporate teams and external partners.
    • Ensure all marketing-related administrative tasks approvals documentation and records are completed accurately and on time.
    • Maintain organised records of campaigns assets contracts and communications.
    • Proactively identify opportunities to improve processes and efficiency within the marketing function.
    • Ensure that all administration tasks assigned is processed quickly and efficiently.

Qualifications :

• 13 years of relevant experience in marketing communications or digital media (hospitality or resort experience preferred)
• Bachelors degree or diploma in Marketing Communications Public Relations Business Administration or a related field.
• Excellent written and verbal communication skills in English.
• Strong knowledge of social media platforms digital marketing trends and content planning.

Additional Information :

We are Upbeat - We are Open-Minded - We are Genuine 

Remote Work :

No

Employment Type :

Full-time