Chief Marketing Officer

Our client is a major healthcare provider based in Ho Chi Minh City Vietnam.

They are searching for a brilliant and daring Chief Marketing Officer to spearhead their marketing campaigns strategy and branding - ideally hailing from the hospital clinic or healthcare-adjacent industries.

In this role you will work closely with other C-suite executives medical professionals and operational teams to define and execute marketing strategies that drive brand credibility patient acquisition service growth and long-term organizational impact. The ideal candidate possesses both strategic vision and hands-on acumen with a foundational understanding of healthcare regulations patient behavior and ethical marketing practices.

Expats are welcome to apply - however fluency in Vietnamese and deep integration/acceptance of local working culture is absolutely REQUIRED.

KEY RESPONSIBILITIES:

• Define and lead the overall marketing strategy aligned with the organizations clinical commercial and growth objectives.
• Oversee brand positioning messaging and reputation management across hospitals clinics and healthcare services.
• Lead patient acquisition retention and engagement strategies across digital and offline channels.
• Develop and manage marketing campaigns for medical services specialty programs and new facility launches.
• Ensure all marketing activities comply with healthcare regulations ethical standards and patient privacy requirements.
• Oversee digital marketing CRM performance marketing content strategy and patient journey optimization.
• Manage agency partners media vendors and internal marketing teams.
• Track and analyze marketing performance metrics ROI and patient conversion data.
• Support physician branding referral network development and community outreach initiatives.
• Drive innovation in healthcare marketing through data technology and evolving patient engagement models.

REQUIREMENTS:

• At least 10 - 15 years of progressive marketing experience with 5 years in leadership roles.
• Prior experience with hospitals clinics healthcare providers or healthcare service organizations is strongly preferred.
• Solid understanding of healthcare marketing regulations compliance standards and patient privacy requirements.

• Demonstratable success in patient acquisition brand building and service line growth.

• Data-driven mindset using analytics to guide strategy and decision-making.

• Ability to operate both strategically and hands-on in complex healthcare environments.

• Bachelors degree in marketing business communications or a related field; Masters degree preferred.

If you are qualified and interested we kindly invite you to apply! In the meantime please consider following our company page for more updates and relevant job opportunities.

Competitive benefits - negotiable upon further interviewing.