Senior Product Manager, Societies, Volunteers, & Marketing

The Senior Product Manager Societies Volunteers & Marketing is a strategic cross-functional leader responsible for driving the vision strategy and execution of digital products that support enterprise objectives. This role oversees the full product lifecyclefrom discovery and definition through delivery optimization and ongoing evolution.

The ideal candidate brings deep expertise in digital product management and web experience strategy with a strong interest in applying AI-driven insights and automation to improve customer journeys content relevance and operational efficiency. This individual will manage the full product lifecycle for the portal and the broader web content management ecosystem including enterprise personalization and emerging AI capabilities that improve discoverability engagement and user satisfaction.

This is a senior-level role requiring strong partnership across Technology Marketing Data & Analytics and business units with the ability to influence direction drive prioritization and ensure delivery of high-impact digital capabilities.

What Youll Do

Product Strategy & Vision

• Develop and articulate the strategic vision for assigned digital products ensuring alignment with enterprise priorities.

• Lead customer discovery competitive analysis and market research to identify new opportunities and validate product direction.

• Define product goals measurable outcomes and KPIs that guide decision-making and demonstrate product value.

Product Lifecycle Leadership

• Own the end-to-end product lifecycle including ideation scoping requirements definition feature prioritization development launch and optimization.

• Maintain and continuously refine a product roadmap that balances strategic initiatives with incremental improvements.

• Translate business needs into clear actionable requirements and user stories with acceptance criteria.

Cross-Functional Alignment & Influence

• Serve as the primary point of contact for stakeholders ensuring shared understanding of product priorities assumptions and trade-offs.

• Partner closely with Marketing Technology Data & Analytics UX and operations teams to ensure cohesive and user-centered delivery.

• Communicate product strategy progress risks and decisions to leadership and cross-functional groups.

Data Specifications & Marketing Analytics

• Define data capture requirements tagging specifications and tracking frameworks needed to evaluate product performance and support Marketing analytics.

• Collaborate with Marketing and Data teams to ensure consistent accurate data is available for segmentation personalization funnel analysis and campaign effectiveness measurement.

• Interpret analytics insights to identify opportunities refine hypotheses and guide prioritization decisions.

• Contribute to dashboard creation KPI alignment and experimentation frameworks (A/B testing user journey optimization).

Execution & Delivery

• Partner with engineering leads scrum masters architects and designers to ensure timely delivery of high-quality features.

• Lead Agile ceremonies as needed including backlog grooming sprint planning and retrospectives.

• Support prototyping usability testing and validation of concepts with real users.

Performance Optimization

• Establish and track key metrics for engagement usability performance and customer satisfaction.

• Use qualitative and quantitative insights to drive continuous improvement of digital products.

• Advocate for experimentation and iterative delivery approaches that increase value and reduce risk.

What Were Looking For

• Bachelors degree in computer science or related discipline

• 812 years of product management experience including leadership of digital platforms customer-facing experiences or enterprise web products.

• Strong experience supporting or partnering with Marketing MarTech or analytics teams on data and measurement.

• Proven ability to influence direction build alignment and drive outcomes across diverse stakeholder groups.

• Expertise in writing clear structured user stories and requirements for engineering teams.

• Familiarity with digital analytics tools (Adobe Analytics Google Analytics etc.) and related measurement frameworks.

• Experience working within Agile methodologies with cross-functional teams.

• Excellent communication facilitation prioritization and decision-making skills.

At CFA Institute we are committed to transparency and equity in our hiring compliance with wage transparency laws in many of the jurisdictions in which we recruit we provide the following information regarding compensation for this position: Expected salary range: $106000- $165000 per year. All salary ranges are subject to adjustment based on experience education and other factors relevant to the position. Additional benefits include eligibility for an annual incentive bonus a 12% employer contribution to a 401(k) or pension plan and a comprehensive medical benefits package.

About CFA Institute

CFA Institute are the global leader in investment excellence and ethics. With nearly 200000 charterholders across 160 markets we drive professional growth ethical behavior and better markets. We care about our employees well-being offering industry-leading benefits like:

• Comprehensive health coverage for you and your family

• Generous leave and time off

• Competitive retirement plans

• Flexible work options

• Wellness education and support programs

If you feel this opportunity could be the next step in your career we encourage you to click Apply and complete our three-minute application.

Be part of a team committed to putting investors first and growing economies. Follow us @CFAInstitute on LinkedIn and X.

Important Message: Your application must clearly demonstrate how you meet the requirements as CFA Institute cannot make assumptions about your education experience or location. We thank all those who apply. Only those selected for further consideration will be contacted.

We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee group of employees or prospective employee on the basis of race color national origin citizenship or immigration status religion creed or belief age marital or partnership status marital or family status care giver status pregnancy and maternity sexual and other reproductive health decisions physical abilities/qualities disability sexual orientation gender gender identity or expression predisposing genetic characteristic military or veteran status status as a victim or witness of domestic violence or sex offense or stalking unemployment status infectious disease carrier status migrant worker status educational background socio-economic status geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment including but not limited to recruitment hiring compensation training development promotion demotion layoff recall furlough transfer leave of absence and dismissal. This is a global policy that applies to all CFA Institute employees regardless of location.

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