Director, Product Marketing Industry Verticals
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Job Location:
Atlanta, GA - USA
Monthly Salary:
Not Disclosed
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
Reporting to Marketing leadership this role serves as the critical translation layer between the product the market and the sales organization with a specific and deep focus on key manufacturing verticals including Automotive Industrial and CPG.
The Director of Product Marketing for Industry Verticalization is responsible for driving the definition and execution of packaged solutions for these industries which includes:
Developing a compelling Value Proposition
Establishing clear Differentiation vs. competitors
Defining the target ICP Personas
Identifying specific Pain points by role (e.g. CFO COO CIO Plant Manager)
Mapping out high-impact Use cases by industry
Creating a cohesive Messaging Architecture
Responsibilities:
Positioning Messaging & Category Authority
Own the industry-specific narratives of why QAD wins.
Create messaging architectures and frameworks focused on Industry-Outcome Translationconverting shop-floor reality to financial value and into executive value.
Define value propositions and persona-based pain points for ERP buyers (e.g. CFO COO CIO Plant Managers VP Ops etc.).
Competitive Intelligence Battlecards & Sales Enablement by Industry
Own core talk tracks.
Conduct competitor analysis and win/loss insights.
Develop battlecards differentiation strategy and displacement messaging.
Own why QAD wins against competitors in key industries of focus and define the critical differentiation points.
Deliverables include but are not limited to:
Pitch decks
Demo narratives
ROI tools
Use case stories
Objection handling guides
Industry talk tracks
Product Launch & Ongoing Adoption of Industry-Based Solutions
Go-to-market strategy for new modules.
Packaging & pricing input.
Release messaging.
Cross-sell positioning.
Internal launch readiness.
Drive Industry-Based Messaging Alignment
Drive industry-based messaging alignment for campaign and revenue expansion.
Partner with channel partners and key technology and services partners (e.g. AWS).
Work closely with the Channel team (Partner Management and Channel Marketing).
Qualifications :
Education / Certifications
- Bachelors degree required; Masters degree preferred
CPIM certification preferred
Pragmatic Institute certifications preferred
Experience
7 years of experience driving measurable revenue impact through marketing B2B Enterprise Software
Direct experience or deep knowledge of the Automotive Industrial and/or CPG manufacturing verticals
Proven ability to develop and execute winning go-to-market strategies
Experience translating complex manufacturing software solutions (e.g. ERP) into compelling industry-specific value propositions and outcome-focused messaging
Marketing Technology Proficiency
Hands-on experience with Marketing Automation platforms (Marketo a plus)
Salesforce CRM
Successful execution of Account-Based Marketing (ABM) tactics
Digital Fluency
Advanced knowledge of the digital marketing landscape web strategy and emerging technologies (especially social and mobile) as they apply to B2B demand generation in the manufacturing sector
Leadership & Core Competencies
Excellent strategic thinking leadership and influencing skills
Extremely results-oriented highly analytical and data-driven self-starter
Sharp problem-solving skills
Robust written and verbal communication skills
Creativity and collaborative mindset
Flexibility to thrive in a rapidly growing and evolving technology company
Additional Information :
Functional Group: Marketing
Required Travel: 1015%
No direct reports; may manage independent contractors or consultants
About QAD:
QAD Redzone is redefining manufacturing and supply chains through its intelligent adaptive platform that connects people processes and data into a single System of Action. With three core pillars Redzone (frontline empowerment) Adaptive Applications (the intelligent backbone) and Champion AI (Agentic AI for manufacturing) QAD Redzone helps manufacturers operate with Champion Pace achieving measurable productivity resilience and growth in just 90 days.
QAD is committed to ensuring that every employee feels they work in an environment that values their contributions respects their unique perspectives and provides opportunities for growth regardless of background. QADs DEI program is driving higher levels of diversity equity and inclusion so that employees can bring their whole self to work.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class.
#LI-Remote
Remote Work :
Yes
Employment Type :
Full-time
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
QAD is a virtual first company. While the job postings below indicate a city, state and country, the successful candidate can be located anywhere in the country listed on the job posting. Your primary work location at QAD will be virtual / working from home, with occasional travel int ... View more
