Why This Role Matters:
Your work will shape how customers partners and internal teams understand and
adopt CyberArks human-focused identity products (Endpoint Privilege Manager
Workforce Identity IGA IT & Dev solutions). Youll translate deep technical capabilities
into clear business value making the difference between just another tool and cant
live without security solutions.
What Youll Do
Own the technical positioning and messaging for the human-access product
suite crafting clear differentiated value propositions.
Develop and deliver go-to-market and sales enablement materials: solution
briefs data sheets integration guides competitive comparisons demo scripts
reference architectures etc. for both technical and business audiences (sales
pre-sales field partners).
Collaborate closely with Product Management and Engineering to deeply
understand product capabilities roadmap technical dependencies and real-
world use cases.
Lead and coordinate product launches and feature rollouts aligning GTM
activities across field marketing sales partner teams and customer success.
Enable the field: deliver demos hands-on labs webinars workshops and
technical training to sales engineers customers and partners to showcase how
products solve real identity and access problems.
Monitor market trends competitive landscape (e.g. identity/IAM PAM IGA
vendors) and regulatory developments; feed insights into positioning roadmap
and messaging.
Work cross-functionally to represent the customer and user: understand their
identity-security challenges compliance needs and operational constraints -
shape messaging and content accordingly.
Qualifications :
7 years of experience in technical product marketing product marketing
solutions engineering product management or similar preferably within
cybersecurity or enterprise software.
Strong technical competence or background (e.g. computer science
engineering or equivalent). Confident grappling with identity access privileged
access IGA workforce/Dev identity hybrid/cloud environments.
Demonstrated ability to craft technical content (whitepapers datasheets
integration guides) produce clear positioning and messaging and deliver
compelling demos/presentations to technical and business audiences.
Excellent cross-functional collaboration skills: Comfortable working with
engineering product sales pre-sales marketing and customer success.
Analytical mindset: Able to draw insights from market trends and competitive
data and translate them into strategic positioning messaging and GTM moves.
Strong communication skills (written and verbal) ability to simplify complexity
without losing precision and confidence in presenting to senior
stakeholders/customers.
Previous experience marketing identity security IAM PAM IGA workforce or
developer-access tools.
Familiarity with enterprise security buyers compliance standards regulated
industries and real-world identity/access challenges.
Experience launching cloud-based IAM/SaaS solutions developer-focused
identity tools or hybrid security products.
Experience delivering technical enablement (workshops labs) for sales partners
or customers.
Ability to travel (as needed) for field engagement customer events conferences
or partner sessions.
Remote Work :
Yes
Employment Type :
Full-time
CyberArk (NASDAQ: CYBR), is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity human or machine across business applications, distributed workforces, hybrid cloud workloads a ... View more