Gifting & Direct Mail Program Manager
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Job Location:
San Francisco, CA - USA
Monthly Salary:
$ 76000 - 116000
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
Who we are:
Motive empowers the people who run physical operations with tools to make their work safer more productive and more profitable. For the first time ever safety operations and finance teams can manage their drivers vehicles equipment and fleet related spend in a single system. Combined with industry leading AI the Motive platform gives you complete visibility and control and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100000 customers from Fortune 500 enterprises to small businesses across a wide range of industries including transportation and logistics construction energy field service manufacturing agriculture food and beverage retail and the public sector.
Visit to learn more.
About the Role:
Were looking for a creative results-driven marketer to lead Motives global gifting and direct mail programs within the Field Marketing organization. In this role youll design and scale campaigns that drive meetings accelerate pipeline and create meaningful connections with prospects and customers across our Enterprise and Mid-Market segments.
Youll collaborate closely with regional Field Marketing Campaigns Sales SDR and Marketing partners to bring Motives brand to life through thoughtful personalized experiences that span regions and segments. This is an opportunity to take a fast-growing channel to the next levelcombining creativity operational excellence and measurable business impact.
Youll own scale and optimize Motives global Direct Mail and Gifting Program driving measurable ROI through creative personalized experiences that convert target accounts and deepen customer relationships. The ideal candidate balances strategic thinking operational rigor and a passion for testing and learning what works to drive tangible results.
What Youll Do:
- Own the strategy execution and global coordination of Motives direct mail and gifting programs spanning North America and select international regions.
- Partner cross-functionally with Field Marketing Campaigns Sales and SDR teams to identify target accounts and align gifting initiatives with territory goals and campaign priorities.
- Manage vendors and gifting platforms to ensure a consistent brand experience operational efficiency and localized execution across all regions.
- Develop and test new program concepts from meeting incentives and event follow-ups to customer appreciation and account expansion campaigns to drive engagement and accelerate pipeline.
- Measure and analyze program performance tracking gift-to-meeting meeting-to-opportunity and pipeline conversion metrics to identify what drives the strongest ROI.
- Collaborate with Marketing Operations and Analytics to ensure proper campaign setup attribution and visibility within Salesforce and marketing dashboards.
- Build scalable playbooks and toolkits that empower regional teams to launch localized gifting programs independently while maintaining brand and data integrity.
- Oversee global swag strategy and inventory management ensuring alignment with brand standards regional needs and event or gifting programs to maximize impact and operational efficiency
- Own budgets and reporting for global gifting initiatives continuously optimizing spend to deliver measurable business outcomes.
Impact in the First 612 Months
- Launch an integrated global gifting and direct mail calendar aligned with Field Marketing Campaigns and Sales priorities.
- Standardize program operations and vendor processes to improve scalability quality and speed of execution.
- Deliver measurable ROI by increasing gift-to-meeting conversion rates and pipeline generated per dollar spent.
- Develop and roll out improved regional toolkits and playbooks enabling field teams to execute localized gifting campaigns with brand and data consistency.
- Build a performance dashboard with Marketing Operations to track campaign attribution and influence on pipeline.
- Identify and test new gifting concepts or audience segments that produce incremental meeting and opportunity creation.
Based on Company and Segment Goals:
- Enterprise: Deepen account penetration and accelerate deal velocity through executive-level gifting campaigns and customer expansion initiatives.
- Mid-Market: Drive new logo acquisition and first-meeting creation with scalable high-volume gifting and direct mail campaigns tied to regional pipeline goals.
- International: Establish program foundations in Canada Mexico and the UK/EU marketstesting localized gifting concepts vendors and cultural nuances to drive early traction.
- Cross-Segment: Ensure alignment with Field Marketing and Sales OKRs to deliver measurable growth in influenced and sourced pipeline with clear visibility into ROI and conversion metrics.
What Were Looking For:
- 4 years of B2B marketing experience in Field Marketing Demand Generation or ABM within SaaS or technology companies.
- Hands-on experience running direct mail or gifting programs using platforms like Sendoso or Reachdesk.
- Strong project management and organizational skills with experience coordinating across time zones or global teams.
- Proven ability to collaborate closely with Sales and SDR organizations to drive meeting and pipeline goals.
- Analytical mindset with experience tracking and communicating ROI and pipeline impact.
- Creative thinker who enjoys blending strategic vision with hands-on execution.
- Excellent written and verbal communication skills with strong attention to detail and brand consistency.
Pay Transparency
Your compensation may be based on several factors including education work experience and certifications. For certain roles total compensation may include restricted stock units. Motive offers benefits including health pharmacy optical and dental care benefits paid time off sick time off short term and long term disability coverage life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits.
The compensation range for this position will depend on where you reside. For this role the compensation range is:
United States
$76000 - $116000 USD
Creating a diverse and inclusive workplace is one of Motives core values. We are an equal opportunity employer and welcome people of different backgrounds experiences abilities and perspectives.
Please review our Candidate Privacy Noticehere.
UK Candidate Privacy Notice here.
The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations.It is Motives policy to require that employees be authorized to receive access to Motive products and technology.
Required Experience:
Manager
Key Skills
- Project Management Methodology
- Project / Program Management
- Program Management
- Management Experience
- Microsoft Powerpoint
- Project Management
- Microsoft Project
- Budgeting
- DoD Experience
- Leadership Experience
- Supervising Experience
- Contracts
About Company
Motive provides a integrated platform to help improve the safety, productivity, and profitability of fleet operations for the physical economy.
