Sr Director Engineering

At Hasbro our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Were looking for adventurous and curious people who want to explore experiment and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled highly creative and highly committed individuals for 100 years and we believe the best is yet to come.

Are you a technology leader who thrives at the intersection of creativity data and innovation We have an opportunity for a Senior Director Engineering GTM Platforms to join our team! This role will help shape the future of how Hasbro brings its beloved brands to fans everywhere by delivering dependable scalable and integrated technology solutions.

Youll collaborate closely with business and technical partners to unify creative PLM/DAM line planning sales planning promotions and retail execution into one connected platform. Youll also guide and grow the engineering teams that build companion applications linking Hasbros iconic products to immersive digital experiences. As a hands-on technical leader youll define the architectural vision champion engineering excellence and help build a culture where collaboration inclusion and innovation thrive.

What Youll Do:

• Shape the future GTM platform: Define the long-term architecture roadmap and engineering standards for Hasbros go-to-market systems. Provide thoughtful technical leadership in selecting implementing and integrating core platforms (sales planning TPM/TPO shopper marketing portfolio tools).
• Guide companion applications: Lead teams that design and scale digital companion apps enhancing fan engagement and brand connection. Ensure these apps integrate seamlessly with Hasbros ecosystem.
• Champion engineering excellence: Establish SLOs/SLAs continuous integration and deployment infrastructure as code containerization automated testing observability and security from the start. Foster a culture that values quality learning and reliability.
• Deliver with purpose and agility: Empower engineering squads and vendor partners to deliver incrementally with measurable outcomes. Simplify work automate processes and remove barriers to innovation.
• Unify data and integration: Design integration blueprints and data contracts that connect PLM DAM sales planning and TPM/TPO into one transparent platform with full SKU traceability from concept to shelf.
• Drive continuous improvement: Modernize legacy tools reduce technical debt and use AI and ML to automate routine work and generate predictive insights.
• Lead and develop people: Mentor engineers architects and QA leads. Build diverse teams that feel empowered to contribute grow and innovate.
• Partner with empathy: Collaborate with Commercial Brand Finance and Supply teams to ensure engineering outputs align to business priorities. Communicate technical progress in clear outcome-based language.
  
  

In your first 12 months you will:

• Achieve 99.9% uptime and p95 latency within target across core GTM services.
• Deliver at least two digital companion applications that link physical products with digital experiences.
• Retire three major manual workarounds through automated integrated services.
• Deliver the first end-to-end integration connecting PLM Line Planning and TPM/TPO with full audit capability.

What youll bring:

• 10 years of engineering leadership including 5 in enterprise platforms for global CPG retail or manufacturing.
• Proficiency in integration patterns (APIs events iPaaS like MuleSoft or Boomi) inventing for specific areas and data modeling for product and commercial domains.
• Hands-on experience with CI/CD infrastructure as code (Terraform) observability automated QA and cloud-native development.
• Experience building or integrating companion applications and consumer-facing digital platforms linked to physical products.
• Familiarity with o9 Blue Yonder Adobe Salesforce SAP/IBP Anaplan PLM/DAM or similar platforms.
• Shown success in developing teams and fostering inclusion belonging and psychological safety.
• Good communication and storytelling skills that connect technology decisions to business value and encourage confidence across teams.

We are an Equal Opportunity / Affirmative Action Employer

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race color religion sex sexual orientation gender identity or expression national origin age marital status or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation please contact your recruiter or coordinator.

The base salary range for this position is $194300.00 to $291400.00. The hiring range will vary based on factors such as experience skills location and market conditions. Additionally employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Our Comprehensive Benefits Package Includes:

• Health & Wellness: Medical Dental and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement
• Exclusive Perks: Product Discounts & More!