Digital & Retail Marketing Manager

About Polestar

Polestar is the Swedish electric performance car brand determined to improve the society we live in by focusing on uncompromised design and technology. We are innovators at heart using design and a data-led approach to accelerate the shift to sustainable mobility.

Let us describe the challenge we offer

As the Digital & Retail Marketing Manager you will be at the intersection of digital innovation and physical retail excellence. You are responsible for the performance of the Polestar Australia digital ecosystemdriving the e-commerce journey optimising our CRM strategy and ensuring our website is a high-converting engine for growth.

Beyond the digital realm you will act as the strategic bridge between Polestar and our retail partners (Polestar Spaces). You will ensure that every local campaign executed by our partners is data-driven effective and meticulously aligned with our global brand identity.

What youll do

1. Digital Performance & E-commerce

Website Management: Lead the local strategy for ensuring content is localised SEO-optimised and performing against KPIs.

Data-Driven Growth: Use analytics (Google Analytics 4) to identify friction points in the funnel and implement A/B testing or UX improvements.

Conversion Optimisation: Oversee the end-to-end digital customer journey from initial interest to final vehicle configuration and deposit.

2. CRM & Lifecycle Marketing

Retention & Conversion: Localise and execute automated CRM workflows to nurture leads through the long-lead automotive purchase cycle.

Audience Segmentation: Leverage customer data to deliver personalised messaging that drives product consideration and repeat engagement.

Loyalty: Manage post-purchase communications to build brand advocacy and support the transition to an EV lifestyle.

3. Retail Partner Strategy

Network Alignment: Act as the primary marketing point of contact for Polestars dealer/retail partners across Australia.

Campaign Execution: Provide partners with the tools assets and strategic guidance to execute local area marketing (LAM) that drives foot traffic and test drives.

Brand Governance: Audit partner-led activities to ensure 100% compliance with Polestars premium brand guidelines.

4. Agency Management & Integrated Campaigns

Media Planning: Support the briefing process for media and creative agencies to develop integrated advertising campaigns that align with national sales targets.

Campaign Delivery: Manage the end-to-end production and rollout of creative assets across Paid Social Display OOH and Search.

Performance Tracking: Work closely with agency to monitor real-time campaign performance ensuring budget efficiency and high-quality lead generation

Who you are

Experience: 5 years in Marketing with a heavy focus on Digital E-commerce or Retail Marketing (Automotive or Premium Tech experience is a plus).

Technical Literacy: High proficiency in CRM platforms (Salesforce) CMS management and web analytics.

Analytical Mindset: You dont just report on data; you translate it into actionable marketing strategies.

Relationship Builder: Ability to influence and collaborate with external retail partners to achieve shared commercial goals.

Agency Savvy: Proven experience managing creative and media agencies to deliver high-impact premium campaigns on time and within budget

Brand Obsessed: An eye for detail and a deep appreciation for Polestars minimalist design-led aesthetic.

Why Polestar

• Be part of a fast-growing sustainable brand at the forefront of the EV revolution.

• A collaborative international work environment with a focus on innovation.

• Competitive salary and the opportunity to drive the future of electric mobility.

What are the benefits of working at Polestar

Picnic Day: Enjoy a well-deserved day off following Boxing Day with our annual Picnic Day. Take this opportunity to relax recharge and spend quality time with friends and family.

Birthday Holiday: Celebrate your special day with a bonus holiday! On your birthday youll have the option to take a day off to indulge in some well-deserved self-care create lasting memories or simply enjoy a day of leisure on us.

Flexible Work From Home: We offer a flexible work arrangement with 3 days in the office and 2 days from home along with a competitive salary and opportunities for professional growth.