Director of IT Systems Sales and Marketing
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Job Location:
Louisville, KY - USA
Monthly Salary:
Not Disclosed
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
Our Company
BrightSpring Health Services
Overview
The Director of IT Sales & Marketing will lead technology strategy and execution for sales and marketing systems within the healthcare sector focused on post-acute care. This role combines deep technical expertise with leadership skills to ensure platforms (Sales Cloud and Marketing Cloud) are optimized to drive business growth improve customer engagement and support data-driven decision-making.
Responsibilities
- Work closely with Sales Marketing and Operations teams to understand business needs and translate them into technical solutions.
- Develop and execute IT strategies that align with organizational sales and marketing goals.
- Partner with leadership to identify opportunities that enhance sales performance and marketing effectiveness.
- Oversee configuration customization and maintenance of Salesforce Sales Cloud and Marketing Cloud.
- Ensure system integrity security and compliance with healthcare regulations (HIPAA etc.).
- Manage integrations between Salesforce other enterprise systems (email master data management analytics tools) and external data sources (CMS Pharmacy) to support sales and marketing initiatives
- Establish and enforce data standards across multiple Salesforce orgs to enable accurate and consistent customer information.
- Lead initiatives for data deduplication normalization and enrichment to support cross-business-unit visibility and cross-selling opportunities.
- Develop a support strategy for Salesforce administration and development.
- Drive project delivery for new features enhancements and system upgrades.
- Establish best practices for change management testing and deployment.
- Leverage data analytics to provide actionable insights for leadership and field teams.
Qualifications
Bachelors degree in information technology computer science business or related field (masters preferred).
5 years in IT leadership roles with at least 5 years experience within the Salesforce platforms.
Proven experience in healthcare sales and marketing technology preferably in post-acute care.
Recent experience supporting a large multi-business company with proven ability to influence leaders and key stakeholders.
Proven experience designing and implementing data governance frameworks to ensure data quality and consolidate customer records across multiple Salesforce environments.
History of successfully cultivating and maintaining good relationships at all levels within the organization.
Strong understanding of healthcare compliance and data privacy requirements.
Expertise in Salesforce Sales Cloud and Marketing Cloud configuration and administration.
Expertise with API integration and developing data standards.
Knowledge of marketing automation lead management and campaign analytics.
Ability to lead cross-functional teams and manage complex projects.
Excellent communication and stakeholder management skills.
Travel up to 25%
About our Line of Business
Required Experience:
Director
Key Skills
- Sales Experience
- Marketing
- Hotel Experience
- Hospitality Experience
- Assisted Living
- Management Experience
- Revenue Management
- Sage
- Salesforce
- Sales Management
- Team Management
- Memory Care
About Company
Welcome to SpringHealth Behavioral Health & Integrated Care where we assist those we serve in reaching their highest level of independence.
