Marketing Manager

This is a remote position.

Job Summary

The ideal candidate is both strategic and execution-focused with a strong understanding of how digital channels data and content work together to influence the B2B buyer journey.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and execute annual and quarterly marketing plans aligned with business and sales priorities.
  

• Work closely with Sales Product and Digital teams to drive integrated go-to-market strategies.
  

• Identify growth opportunities across acquisition retention and partner channels.
  

2. Digital Social & Content Marketing

• Own and optimise digital marketing channels including social media (LinkedIn Meta YouTube etc.) website email and paid campaigns.
  

• Plan and manage content calendars covering thought leadership product marketing customer stories and partner content.
  

• Use digital platforms to drive lead generation brand awareness and account engagement.
  

3. CRM Customer Engagement & Retention

• Manage CRM-driven campaigns including segmentation automation lead nurturing and performance tracking.
  

• Lead lifecycle programs such as onboarding upsell cross-sell and reactivation.
  

• Support Account-Based Marketing (ABM) and enterprise account engagement.
  

4. Partnership & Channel Marketing

• Execute co-marketing campaigns with technology partners distributors and ecosystem players.
  

• Drive joint webinars digital campaigns events and co-branded content.
  

• Strengthen partner visibility and pipeline contribution through digital and offline channels.
  

5. Campaigns Events & Demand Generation

• Run integrated campaigns across digital social events and partner channels.
  

• Manage enterprise and industry events exhibitions and customer roundtables.
  

• Track leads conversions and ROI from all marketing activities.
  

6. Brand Communications & Marketing Operations

• Ensure brand consistency across digital platforms campaigns and sales materials.
  

• Oversee production of marketing assets including case studies videos social content and presentations.
  

• Manage budgets timelines reporting and agency or vendor partners.
  

Requirements

• Bachelors Degree in Marketing Business or Communications.
  
• 58 years of B2B marketing experience ideally in technology telco or enterprise solutions.
  
• Strong experience in digital marketing social media and CRM-driven campaigns.
  
• Proven track record in lead generation customer engagement and campaign optimisation.
  
• Experience working with partners vendors or channel ecosystems is highly desirable.
  
• Analytical organised and comfortable using data to improve marketing performance.
  
• Strong communication and stakeholder management skills.
  

Benefits

• Exposure to global team and work culture
  
• Good structure and system in place
  
• Dynamic and multi-national work environment
  
• Supportive team culture and opportunities for professional growth