Web Strategist III 528297

Tuscaloosa, AL - USA

Monthly Salary: Not Disclosed

Posted on: 14 hours ago

Vacancies: 1 Vacancy

Job Summary

Pay Grade/Pay Range:Minimum: $53500 - Midpoint: $66900 (Salaried E8)

Department/Organization:500001 - VP Finance and Operations

Normal Work Schedule:Monday - Friday 8:00am to 5:00pm

Note to Applicants:Position is eligible for remote work subject to Universitypolicy.

Job Summary:The Web Strategist III uses specialized technical and/or web-centered digital marketing knowledge to manage or support enterprise-level strategic priority initiative or units web resources. Works under moderate supervision.

Additional Department Summary:Supports the day-to-day web strategy and operations for Finance & Operations (F&O) websites with a focus on improving organization reducing the sprawl of independent subdomains and strengthening coordinated oversight across the divisions digital presence.

Reports directly to the Finance and Operations Communications and Marketing Director. Works collaboratively with departmental communicators subject-matter experts University web partners and enterprise stakeholders to support a unified web strategy for F&O. Provides strategic guidance and coordination to help ensure websites are accurate accessible current and aligned with University brand accessibility and digital standards with escalation of complex issues through F&O leadership as appropriate.

Monitors and supports ongoing Title II digital accessibility compliance including WCAG 2.1 AA standards through regular audits content updates and coordination with University accessibility partners. Identifies opportunities to better leverage enterprise-level systems tools and shared resources to elevate the divisions web presence and deliver a cohesive modern user experience. Uses data from Google Analytics to measure the effectiveness of content strategies identify trends and optimize content structures.

May operate on a hybrid or remote work arrangement.

Required Minimum Qualifications:Bachelors degree and four (4) years of web content management experience; OR masters degree and two (2) years of web content management experience.

Skills and Knowledge:Familiarity and moderate experience in HTML and CSS. Familiarity with enterprise and distributed content management systems. Understanding of content strategy information architecture and web governance principles. Understanding of digital accessibility standards (WCAG 2.1 AA Title II). Ability to create cohesive reports and narratives from web analytics data. Ability to write for the web and in brand voice. Ability to explain complex or technical concepts in plain language. Understanding of the principles of modern content strategy. Firm understanding on best practices of writing for the web.

Preferred Qualifications:Four (4) years of experience in digital marketing and/or website management. Experience building modifying and managing websites in content management systems specifically Wordpress. Familiarity with the principles and constraints of responsive web design. Experience with user experience research techniques and processes. Experience editing and optimizing images using the Adobe Creative Cloud. Experience building reports for executives using web analytics data. Experience working collaboratively with developers and marketing professionals.

Background Investigation Statement: Prior to hiring the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.

Equal Employment Opportunity:The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to any legally protected basis and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. More information is available in the EEOCsKnow Your Rights: Workplace discrimination is illegalposter.