Senior Paid Social Strategist

Miami, FL - USA

Monthly Salary: Not Disclosed

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

Senior Paid Social Strategist

About the Role:

We are seeking a Senior Paid Social Strategist with 3 5 years of hands-on paid media experience to join our growing Paid Media team.

This is an exciting opportunity for a performance-driven marketer who enjoys both the analytical and creative sides of paid social campaigns. In this role you will manage campaigns from strategy and planning through execution optimization and reporting working closely with creative analytics and client teams to deliver measurable results.

You will play an important role in shaping campaign strategies across multiple paid social platforms while helping clients reach the right audiences and achieve meaningful growth.

This role is ideal for someone who is comfortable owning campaigns analyzing performance data and continuously improving results through testing and optimization.

Why You Should Join:

Take ownership of high-impact paid social campaigns across multiple platforms
Work in a collaborative fast-paced agency environment with talented strategists creatives and media specialists
Gain exposure to diverse clients and industries allowing you to expand your strategic and analytical skill set
Play a key role in shaping campaign strategy and performance optimization
Work with teams that value data-driven decision-making creative experimentation and continuous learning
Stay at the forefront of emerging social platforms algorithm changes and digital marketing innovations
Contribute ideas during strategic planning and help influence campaign direction and growth
Enjoy a workplace culture that encourages ownership professional development and innovation

Key Responsibilities:

Paid Social Campaign Management

Plan execute and optimize full-funnel paid social campaigns across platforms including Meta LinkedIn TikTok Snapchat and emerging channels
Develop audience targeting strategies using performance data and market research to drive awareness engagement and conversion goals
Manage campaign setup monitoring optimization and reporting to ensure campaigns deliver strong performance

Performance Analysis & Optimization

Analyze campaign performance using tools such as Meta Ads Manager Shopify Looker Studio and Google Analytics
Identify trends insights and opportunities to proactively improve campaign results
Optimize campaigns through testing audience segmentation creative variations and budget adjustments

Creative Collaboration

Partner with creative teams to develop ad content aligned with brand messaging and campaign objectives
Provide input on ad formats messaging and creative concepts based on platform best practices and performance data
Ensure creative assets are optimized for each platform and campaign objective

Strategy & Client Communication

Stay informed about platform updates policy changes and algorithm shifts to maintain campaign effectiveness
Prepare and present campaign reports with performance data insights and optimization recommendations
Participate in campaign planning sessions and contribute innovative data-driven strategies

Campaign Budget & Team Support

Manage campaign budgets pacing and projections to ensure efficient media spend
Support junior team members and share knowledge to help strengthen overall team capabilities

Qualifications:

3 5 years of experience managing paid social campaigns in an agency or in-house marketing environment
Proven track record of owning campaigns and driving performance improvements
Strong understanding of the paid social landscape and platforms such as Meta Ads Manager LinkedIn Campaign Manager and TikTok Ads Manager
Ability to analyze performance data and translate insights into actionable optimizations that improve KPIs

Senior Paid Social Strategist About the Role: We are seeking a Senior Paid Social Strategist with 3 5 years of hands-on paid media experience to join our growing Paid Media team. This is an exciting opportunity for a performance-driven marketer who enjoys both the analytical and creative sides...