Marketing Communications Specialist

TheMarketing Communications Specialistisresponsible forexecuting integrated marketing strategies that enhance brandengagementand drive retention.Supporting the Retention Marketing and Fixed Operations teams this role manages social media and influencer initiatives e-commerce marketing for Toyota Parts Center Online (TPCO) and internal communications.The position requiresstrongcollaboration with internal teams external agencies and vendors to ensure consistent messaging optimized campaign performance and alignment with organizational goals.

Responsibilities:

Social Media and Influencer Lead:

• Lead regional paid digital marketing and influencer strategies with agency partners by analyzing campaign performance reviewing creative assets and managing influencer initiatives.

• Manage vendor partnership content development and impact measurement to boost brandengagement.

• Stay current on social and automotive trends and track the digital program budget.

• Work daily with external agency teams on tagging reporting analysis data troubleshooting and dashboard creation.

• Collaborate across internal teams external agencies and third-party partners to promote alignment and cross-training in support of the overall digital strategy.

• Work with the Offer Lead to ensure offers and qualifiers areaccurateand updated monthly across campaigns.

• Report deliver and present on results and concepts related to responsibilities to internal and external stakeholders and executives.

E-Commerce Marketing Lead Toyota Parts Center Online

• Manage e-commerce marketing for Toyota Parts Center Online (TPCO) by partnering with cross-functional teams and the agency to develop and optimize Tier 3 paid search and email campaigns.

• Analyze performance data to increaseengagementand orders and ensure alignment with brand strategy and key promotions.

• Collaborate with TMNA and the TPCO SET Program Lead to maintain anaccurateprogram offers calendar updating it bi-monthly ensuring clear communication with agency partners and timely execution of promotional support.

• Work with internal teams external agencies and third-party partners to strengthen collaboration and cross-training in support of TPCOs overall marketing strategy.

Internal Marketing Communications & Explore Site Content Support:

• Develop SEO-optimizedCar Care Tipsblog posts monthly through proactively researching planning and writing engaging relevant content aligned with brand messaging and key promotions.

• Support coordination of monthly Business Unit meeting Sales Rally and efforts by providing Retention Marketing content each month.

• Serve as backup for Sales Rally by assisting with presentations meeting logistics speaker content dry run coordination and technical support during the event (music and presentation deck).

Qualifications:

• Bachelors degree required (Business Administration Advertising or Marketing Major a Plus)

• 3 - 5 years of advertising and marketing experience required automotive preferred.

• Proven experience in developing and implementing digital marketing strategies across various channels.

• Strongproject management skills with the ability to manage multiple campaigns simultaneously. Proficiency in project management tools such as Asana or similar platforms.

• Knowledge of marketing technology web/digital analytics platforms (example: Adobe Analytics Google Analytics); certification is a plus.

• Experience in PowerPoint Excel (creating pivot tables macros and advanced formulas) and MS Office Suite.

• Experience with data visualization/dashboarding tools such as Tableau or Power BI is a plus.

• Capable of working in a dynamic environment multi-tasking and managing often changing priorities; Must be organized detail-oriented and able to prioritize multiple projects with short deadlines.

• Ability to interpret highly technical information and translate it into easily accessible information. Adept at building presentations and telling stories using visual cues.

• Strongwritten and verbal communication skills required; Spanish fluency is a plus.

• Must be able to travel up to 20% of the time.

This job description may not be inclusive of all assigned duties responsibilities or aspects of the job described and may be amended at any time at the sole discretion of JM Family. All work arrangements are subject to associate performance business need and manager discretion and may be revised as necessary.

JM FAMILY IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER

JM Family Enterprises Inc. is an Equal Employment Opportunity employer. We are committed to recruiting hiring retaining and promoting qualified associates without regard to age race religion color gender sex (including pregnancy childbirth and related medical conditions) sexual orientation gender identity gender expression mental or physical disability national origin marital status citizenship military status genetic information veteran status or any other characteristic protected by federal state provincial or local law.

DISABILITY ACCOMMODATIONS

If you have a disability and require a reasonable accommodation to complete the job application process please contact JM Familys Talent Acquisition department at for assistance. If you have an accommodation request for one of our recruiting events please notify us at least 72 hours prior so that we may provide assistance.