Loyalty & CRM Specialist

• Overseeing the ongoing management and optimization of the loyalty program across the retail network (digital & physical) ensuring seamless operations and alignment with internal stakeholders and external vendors
• Owning the end-to-end loyalty customer experience; collaborating with internal and external partners to plan execute and measure loyalty platform operations
• Being responsible for the end-to-end campaign management for the client database (Newsletters/SMS/Viber) and making suggestions regarding segmentation strategies customer journey mapping etc.
• Collaborating closely with internal & external partners to develop and enhance digital loyalty infrastructures across international markets enabling personalized communications point redemptions and real time member engagement
• Suggesting changes and supporting continuous improvement of the loyalty program/proposition by analyzing data and insights
• Aligning loyalty strategy and tactics to meet defined KPIs driving customer base growth and increased lifetime value
• Analyzing results and performance preparing reports and insights to be presented to internal & external stakeholders; monitoring KPIs of third-party synergies and providing recommendations
• Defining and owning the loyalty budget per country ensuring efficient allocation forecasting and performance tracking across markets
• Building awareness and motivating the retail team around the loyalty program to drive customer activation and retention across channels
• Being responsible for overseeing and managing all external loyalty programs in which the company participates ensuring alignment with brand strategy and operational excellence
• Liaising with various teams for regular and ad hoc tasks and initiatives
• Performing other job-related duties as assigned

Qualifications :

• Minimum of 4 years of experience in a relevant role
• BSc in Management Marketing Communication Business Administration and/ or similar degree
• Experience in CRM customer acquisition and management of loyalty programs
• Understanding of data management including analysis and customer segmentation principles
• Knowledge of digital strategies trends and best practices
• Excellent verbal and written communication skills both in Greek and English
• Strong Project Management skills and strength in organizing scheduling and driving timelines
• Commercial mindset and customer first-focus
• Ability to work well in a team environment and present a professional demeanor

Additional Information :

• A great opportunity to contribute to the evolution of the company towards becoming the leading Greek truly omnichannel retailer
• Performance-based competitive bonus scheme
• Private Medical Plan
• Monthly meal card
• Career development and growth opportunities
• Significant discounts on companys products
• Brand New modern and pleasant HQ offices

Remote Work :

No

Employment Type :

Full-time