Director of Product Marketing, Group Practices

About Us

At SimplePractice we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice.

More than 250000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care our suite of innovative solutions work together to reduce administrative burdenempowering solo and small group practitioners to thrive alongside their clients.

Recognized by MedTech Breakthrough as the Best Practice Management Solution Provider in 2024 and the Digital Health Awards in 2023 SimplePractice is proud to pave the future of health tech.

The Role

We are hiring a Director of Product Marketing to lead our go-to-market strategy for Group Practices one of our most important and strategic customer segments. This role is central to SimplePractices upmarket motion and represents an interesting scope in product marketing as it is not a traditional product-aligned model but an audience-led portfolio-oriented approach.

While SimplePractice is building a sales-assisted motion we remain fundamentally product-led today. This leader must be deeply fluent in PLG product marketingowning launches commercialization and adoption through lifecycle content paid and community channelswhile also helping lay the foundation for tighter sales partnership over time.

This role sits at the intersection of product marketing sales and finance and will help define how we package price launch and grow our offerings for group practices across their entire lifecycle.

Responsibilities:

• Own the Group Practices Go-To-Market Strategy
  • Develop and lead a holistic audience-centric product marketing strategy for Group Practices spanning acquisition activation adoption retention and expansion.
  • Define segment-specific positioning messaging and value propositions that reflect the operational complexity and buying dynamics of multi-provider practices.
  • Serve as the internal expert and advocate for the group practices audience grounding strategy in customer insight data and market understanding.
• Drive PLG-Focused Product Launches & Commercialization
  • Lead go-to-market strategy and execution for products and features relevant to group practices ensuring launches are effective in a primarily PLG environment.
  • Partner closely with product lifecycle growth content and paid teams to bring launches to market through owned and paid channelsnot just sales enablement.
  • Translate product capabilities into clear compelling stories that drive self-serve discovery adoption and value realization.
• Leverage PLG Channels to Drive Adoption & Retention
  • Design audience-specific lifecycle and content strategies that support ongoing engagement with group practices beyond initial conversion.
  • Ensure messaging and programs across email in-product content community and paid channels are aligned to group practice needs and maturity stages.
  • Use customer insights and performance data to iterate on messaging programs and GTM approaches.
• Lead Packaging & Pricing Strategy for Groups
  • Own packaging and pricing strategy for the group practices segment in partnership with product finance and revenue leadership.
  • Define group-specific packaging and pricing for core products as well as new separately monetized products as they launch.
  • Balance acquisition retention and expansion considerationsensuring pricing and packaging work for both new group practices and our existing customer base.
  • Inform and support sales plays where relevant while also driving broader pricing and packaging strategies that extend beyond sales-led motions.
• Partner with Sales as the Motion Evolves
  • Act as the primary product marketing partner to our emerging sales organization helping define how marketing supports sales-assisted growth for groups.
  • Build foundational sales enablement assets including segment narratives pitch materials personas and use-case storytelling.
  • Establish feedback loops with sales to continuously refine positioning pricing packaging and GTM strategy.
  • Collaborate with sales operations and finance to help test codify and scale repeatable sales and expansion plays over time.
• Lead & Scale Product Marketing Capability
  • Manage and mentor product marketing talent as the function evolves.
  • Establish best practices for audience-led product marketing in a historically PLG-first organization.
  • Operate as a strategic leader who can navigate ambiguity influence cross-functional partners and balance long-term vision with near-term execution.

Desired Skills & Experience:

• 812 years of experience in product marketing ideally in SaaS B2B or platform businesses.
• Deep experience operating in a product-led growth environment including launches lifecycle-driven adoption and self-serve GTM strategies.
• Experience partnering with sales teams and supporting sales-assisted or hybrid PLG sales motions.
• Demonstrated ownership of packaging and pricing strategy ideally for differentiated customer segments or upmarket audiences.
• Strong cross-functional collaborator with experience working closely with product finance and revenue teams.
• Strategic thinker who is comfortable building new muscles and systems in a growing PE-backed organization.
• Excellent communication and storytelling skills with the ability to influence senior stakeholders.

Base Compensation Range

$187000 - $233000 annually

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay.

The above represents the expected base compensation range for this job requisition. Ultimately in determining your pay well consider many factors including but not limited to skills experience qualifications geographic location and other job-related factors.

Benefits

We offer a competitive benefits program including:

• Medical dental vision life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO) wellbeing days paid holidays and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

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Required Experience:

Director