Software Engineer I SEO
Share
Job Location:
Monthly Salary:
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
WHO WE ARE:
Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights Zinnia simplifies the experience of buying selling and administering insurance products. All of which enables more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold team up deliver value and that we do. Zinnia has over $180 billion in assets under administration serves 100 carrier clients 2500 distributors and partners and over 2 million policyholders.
WHO YOU ARE:
We are seeking a Software Engineer I - SEO AI Content (Acquisition Marketing) to join our Policygenius Content this role youll work closely with the Senior Managing Editor to produce high-quality life insurance content that helps consumers make smarter financial decisions and drives leads to our partners life insurance products.
Youll help us scale our content program using AI and SEO tools creating briefs and editing AI-generated drafts refreshing existing articles updating rate tables and supporting experiments designed to help our content rank in traditional search and emerging AI search platforms including ChatGPT Perplexity and Googles SGE.
This is an excellent opportunity for an early-career editor or SEO content creator who is excited by the future of AI-assisted publishing and wants to learn how a best-in-class content program operates at scale.
WHAT YOULL DO:
- Brief in edit and publish AI-generated life insurance content on ensuring accuracy clarity and compliance with our editorial and brand guidelines.
- Support our SEO content strategy by helping brainstorm new article ideas identifying content gaps and contributing to AI/SEO-driven projects that boost rankings and lead generation.
- Maintain consistency of voice tone and quality across all life insurance content on the site.
- Update life insurance articles and rate tables as product information pricing and regulations evolve.
- Monitor content performance using analytics tools and share insights that inform content improvements and strategy.
- Work cross-functionally with editors marketing specialists and other teams to ensure content aligns with audience needs and business goals.
- Stay informed about emerging AI and SEO trends and contribute ideas for growing visibility across AI-powered discovery channels.
WHAT YOULL NEED:
- 2-4 years of experience in AI or SEO content digital media or a related role.
- Strong editorial judgment and a commitment to maintaining high-quality standards.
- Excellent writing editing and storytelling skills.
- Curiosity and enthusiasm for AI-assisted content creation and SEO.
- Ability to analyze content performance using data and communicate insights clearly.
- Interest in personal finance or a willingness to learn the life insurance category.
Familiarity with (or willingness to learn) tools such as: Slack Airtable Google Analytics Contentful Get Stat Google Search Console Tableau AI content platforms and other SEO tools.
Nice-to-Have Skills:
- Experience editing or writing for a B2C audience.
- Comfort working with structured content (rate tables data-driven updates etc.).
- Prior exposure to AI search engines (ChatGPT Perplexity etc.) or SGE-style result formats.
- Basic understanding of SEO best practices or eagerness to develop this expertise.
WHATS IN IT FOR YOU
At Zinnia you collaborate with smart creative professionals who are dedicated to delivering cutting-edge technologies deeper data insights and enhanced services to transform how insurance is done. Visit our website at for more information. Apply by completing the online application on the careers section of our website. We are an Equal Opportunity employer committed to a diverse workforce. We do not discriminate based on race religion color national origin gender sexual orientation age marital status veteran status or disability.
#LI-SN1
Required Experience:
IC
Key Skills
- Linkbuilding
- SEO Tools
- Keyword Research
- Google Analytics
- CSS
- Conversion Optimization
- HTML5
- SEM
- Google Search Console
- SEO
- Omniture
- Wordpress
About Company
Zinnia offers comprehensive technology solutions for insurance carriers and distributors across the full lifecycle of insurance policy administration.
