Assistant Vice President for System Brand Marketing

Online applications must be received before 11:59pm on:

If a date is not listed above review the Applicant Instructions below for more details.

Available Title(s):

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Position Details:

The Opportunity:

The Assistant Vice President (AVP) for System Brand Marketing serves as the Washington State University (WSU) systems senior brand and marketing partnership with the Assistant Vice President for Strategic Communications theAVPfor System Brand Marketing will be responsible for advancing WSUs reputation visibility and engagement across Washington and beyond.

Reporting to the Vice President for System Communications and Strategy theAVPleads enterprise-level brand marketing strategy creative direction and integrated campaign execution that elevate the universitys priorities.

TheAVPprovides leadership for brand management creative services digital marketing and market research ensuring that all expressions of theWSUbrand are consistent contemporary and compelling. The position collaborates closely with partners across Enrollment Management Advancement Athletics and academic units to positionWSUas a national leader among modern land-grant institutions.

Additional Information:

This is a full (100% FTE) permanent position. This position is overtime exempt.

Monthly Salary: $15000-$20000 Commensurate with experience and qualifications

In accordance with RCW 49.58.110 the above salary reflects the full salary range for this position. Individual placement within the range is based on the candidates current experience education skills and abilities related to the position.

Benefits: WSU offers a comprehensive benefits package which includes paid sick and vacation leave; paid holidays; medical dental life and disability insurance package for employees and dependents; retirement; deferred compensation optional supplemental retirement accounts; training and development; and employee tuition waiver. For additional information please review the detailed Summary of Benefits offered by WSU for AP staff and Total Compensation.

Required Qualifications:

• A Bachelors degree in a related field and eight (8) years of progressively responsible experience in the appropriate administrative/professional area. A Masters degree in a relevant field may be substituted for up to one (1) year of the required experience. A Juris Doctor degree may be required for selected positions. Any combination of relevant education and professional experience may be substituted for the educational requirement on a yearforyear basis.

• A minimum of 8 years of progressively responsible experience in brand marketing or strategic communications including at least 3 years in a leadership role.

• Proven ability to develop and execute integrated marketing strategies in large complex organizations.

• Demonstrated success in leading creative teams an managing agency relationships.

• Strong analytical and strategic-thinking skills with a deep understanding of digital marketing and data-driven decision-making.

• Excellent writing presentation and interpersonal communication skills.

Preferred Qualifications:

• A Masters degree in marketing communications or business.

• Experiences in higher education or a mission-driven organization with a multi-campus structure.

• Knowledge of Washington State Universitys land-grant mission and statewide impact.

• Expertise in market research brand positioning and digital transformation initiatives.

Position Sponsorship Eligibility: Not eligible for work visa sponsorship

About University Marketing and Communications - For more information about the great work we are doing and to find our mission and values please visit our website: University Marketing and Communications Webpage

Department Name: University Marketing and Communications

Location: Pullman WA - hybrid availability

Application Instructions: Applicants must upload the following required documents to their online application. Application materials should clearly communicate how the applicant meets all required qualifications and additional requirements.

1) Resume
2) Cover Letter

3) A redacted example of measurement (a case study campaign performance summary or example of how results were measured)

External candidates upload all documents in the Application Document section of your application.
Current WSU Employees (internal candidates) before starting your Workday application please use these instructions to update your education and experience in your worker profile in Workday. Internal candidates upload all documents in the Resume/Cover Letter section of your application.

Documents may be submitted as one file or separate files. Applicants are encouraged to upload as a PDF if possible.

Reference contact information will be requested later in the recruitment process through Workday.

Background Check: This position has been designated by the department to require a background check because it requires access to children or vulnerable adults as defined by RCW 74.34 engages in law enforcement requires security clearance interacts with WSU students in a counseling or advising capacity has access to personal identifying and/or financial information unsupervised access to university buildings/property or other business-related need. A background check will not be completed until an initial determination of qualification for employment has been made.

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Washington State University encourages all qualified candidates to apply including members of the military and veterans and persons with disabilities.

WSU employs only U.S. citizens and lawfully authorized non-U.S. citizens. All new employees must show employment eligibility verification as required by the U.S. Citizenship and Immigration Services.

WSU is committed to providing access and reasonable accommodation in its services programs activities education and employment for individuals with disabilities. To request disability accommodation in the application process contact Human Resource Services: (v) Washington State TDD Relay Service: Voice Callers: 1-; TDD Callers: 1- (f) or .

Notice of Non-Discrimination

In matters of admission employment housing or services or in the educational programs or activities it operates WSU does not discriminate or permit discrimination by any member of its community against any individual on the basis of sex race color national or ethnic origin physical disability mental disability sensory disability use of a trained service animal age religion creed genetic information marital status sexual orientation gender identity protected veteran status honorably discharged veteran member of the military or immigration or citizenship status except as authorized by federal or state law regulation or government contract.

Inquiries about the application of federal and state laws and regulations (including inquiries regarding the application of Title IX ADA/Section 504 and implementing regulations) as well as reports and complaints of discrimination and harassment can be made verbally or in writing to WSUs Compliance and Civil Rights the Department of Educations Office of Civil Rights or both.

More information resources and contact information are available here: Experience:

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