Manager, Audience Experimentation & Insights
Share
Job Location:
New York City, NY - USA
Monthly Salary:
$ 110000 - 125000
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
ABOUT THE ROLE
Dow Jones is seeking a Manager Audience Experimentation & Insights to help scale a next-generation experimentation program that fuels subscription growth across WSJ and new verticals. As part of the Performance Marketing organization this manager plays a critical part in shaping how we validate new audience strategies optimize conversion funnels and position our brands as premium high-value products.
You will partner closely with Performance Marketing leads Commerce Product Subscription Strategy and Engineering to design and evaluate audience experiments that inform messaging paywall performance onboarding pricing and retention.
A key component of this position is accelerating our experimentation velocity and insight generation through generative AI LLM-powered analysis and automation ensuring that teams have faster more sophisticated and more actionable decision-support.
This is a high-impact role for someone who combines analytical rigor strong storytelling and a growth mindset with the ability to bring structure innovation and operational excellence to a rapidly scaling experimentation program.
You will work in our midtown Manhattan office 3 days a week.
RESPONSIBILITIES
Audience Experimentation Planning: Own the planning launch and interpretation of A/B and multivariate tests that drive acquisition engagement and retention improvements.
Funnel Recommendation & Insights: Translate quantitative results and audience behavior signals into concise persuasive recommendations that influence subscription strategy and premium positioning.
CRO Consultant Partnership: Direct and prioritize the work of external optimization partners to ensure strategic alignment high-quality execution and measurable funnel impact.
Testing Program Management: Maintain and improve the experimentation pipeline governance QA processes and centralized test calendar to enhance clarity speed and consistency across teams.
AI-Driven Funnel Optimization: Develop new workflows and tools that use generative AI to increase experimentation velocity automate analysis and uncover deeper insights from funnel data.
Support New Subscription Verticals: Conduct rapid experimentation and early-stage validation for new product bundles pricing models and premium offerings.
Drive Cross-Functional Alignment: Collaborate with Commerce Product Engineering Data Science Performance Marketing leads and Subscription Strategy to ensure instrumentation accuracy consistent metrics and shared understanding of results.
YOU HAVE
The willingness to work in our midtown Manhattan office 3 days a week
7 years in experimentation audience analytics CRO product insights and/or growth marketing
Strong experience designing digital experiments and interpreting results with statistical rigor
Proficiency with data fluency and experience analyzing complex datasets
Experience synthesizing complex findings into clear narratives for senior stakeholders
Familiarity with analytics and experimentation tooling (Adobe/GA4 Optimizely Statsig Piano Braze or similar)
Demonstrated ability to manage multiple partners and workstreams in fast-moving environments
Strong project management collaboration and organizational skills
Experience with subscription funnels or paywall-driven businesses preferred
#LI-HYBRID
OUR BENEFITS
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Medical Dental and Vision Insurance Plans
Education Benefits
Paid Maternity and Paternity Leave
Family Care Benefits
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits.
Reasonable accommodation: Dow Jones Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability email us at Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area:
Dow Jones - MarketingJob Category:
Marketing & Product ManagementUnion Status:
Non-Union rolePay Range: $110000 - $125000We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:
Manager
Key Skills
- Restaurant Experience
- Customer Service
- Employee Evaluation
- Management Experience
- Math
- Employment & Labor Law
- Sanitation
- Leadership Experience
- P&L Management
- Mentoring
- Supervising Experience
- Restaurant Management
About Company
Dow Jones is the definitive source of premium business news, data and intelligence that moves markets and minds. Dow Jones helps you cut through the noise and act with clarity. Whether you're navigating risk, seizing market opportunity, or staying ahead of global events, Dow Jones giv ... View more
