Social Media and Content Coordinator

Crop Shop Boutique (CSB) is a fast-growing Australian e-commerce brand redefining athleisure since its launch in 2019 by Rachel Dillon. With a mission to empower women worldwide CSB blends style function and confidence in every piece we create. Our team thrives on relentlessly raising the bar being perfectly practical and being unapologetically fearless.

About the Role

The Social Media Content Coordinator plays a key role in coordinating and executing CSBs social media strategy helping to bring the brands storytelling to life across its social platforms. Working closely with the Content Marketing Manager Social Media Lead and the wider content team this role transforms strategic direction into creative on-brand social content.

This role is responsible for supporting the planning creation and execution of engaging content across brand channels with a strong focus on TikTok storytelling short-form video production and organic channel coordination. This role ensures social content is delivered consistently reflects the CSB brand voice and supports broader marketing objectives including audience growth engagement and conversion. The ideal candidate is creative trend-driven highly organised and confident producing self-shot short-form video content.

Key Responsibilities:

• Ideate storyboard film edit and publish TikTok videos aligned with the brand strategy and direction.
• Become an on-brand independent personality for the CSB TikTok channel.
• Map our TikTok weekly posts schedule on-time as per TikTok strategy with no spelling or grammatical errors using relevant hashtags as required.
• Stay up to date with TikTok trends music sounds formats and creator styles adopting them at pace to suit the CSB brand through weekly trend reports & analysis.
• Shoot content focused on delivering against the CSB TikTok strategy behind-the-scenes footage UGC-style storytelling influencer-inspired videos and day-in-the-life style content.
• Ensure TikTok output is best-in-class consistent high-quality and reflective of the CSB brand identity.
• Experiment with new formats to improve reach engagement growth and showcase creative innovation.
• Support in bringing to life brand campaigns and activations with a GTM approach for TikTok.
• Development of TikTok paid performance creative.
• Assist in planning social requirements as part of campaigns product launches photo/video shoots and content days.
• Source inspiration trends UGC examples and competitive insights.
• Execution and support of our weekly channel scheduling across all channels.
• Delivery of weekly & monthly reporting on time and accurately.
• Support across all organic social channel planning & posting.
• Provide day-to-day administrative assistance to the Social Lead / Content Marketing Manager and wider team.
• Prepare and update reports presentations and documents as required.
• Organise and maintain the socials digital asset library (e.g. Drive DAM systems) ensuring all content is correctly labeled accessible and up to date

About You

• Demonstrated experience filming content of themselves (front-facing or POV) including confidence speaking on camera presenting products and delivering storytelling or lifestyle-style content.
• Collaborative team player who works well with marketing creative and product teams.
• Highly adaptable and able to respond quickly to changing trends or campaign needs.
• Confident energetic and comfortable filming themselves including on-camera speaking product demonstrations or day-in-the-life content

Experience Education & Skills:

• Tertiary qualification in Marketing Communications Media Creative Industries or related field (preferred but not essential).
• Basic understanding of influencer-style formats UGC frameworks and modern social storytelling techniques.
• Advantageous: Working knowledge of Canva or Adobe Creative Suite (Photoshop/Lightroom) for basic content editing or asset creation.
• Familiarity with content planning & scheduling platforms (e.g. Later Icono).
• Proficiency in short-form video editing using tools such as CapCut InShot Adobe Premiere Rush or similar mobile-based editors.
• Ability to self-shoot high-quality content using a phone including framing lighting transitions and creative on-the-spot direction.

Why Join CSB

• Hybrid work model balance of in-office & WFH
• Short Term Incentive Program
• Parental leave package for both parents
• State-of-the-art gym at CSB HQ
• Competitive staff discounts
• Be a part of our mission to empower women worldwide
• Exciting team events & initiatives

How to Apply

If youre ready to contribute to CSBs mission and growth wed love to hear from you! Join in empowering women worldwide CSB style. To apply please submit your resume and cover letter via the job board only (direct applications via email or LinkedIn messages will not be accepted). For further information please reach out to Dylan Anger at