Manager, National Field Marketing

NATIONAL STRATEGY IMPLEMENTATION

Collaborate with the National Director of Field Marketing to break down global and national strategies into clear and actionable deliverables for regional teams.

Convert Student and Field Marketing priorities into practical localized field playbooks calendars and tools or resources.

Assist in the implementation of strategic programs across Field Marketing ensuring consistency at the national level while allowing for regional customization.

Work cross-functionally to establish key success metrics and KPIs for significant field programs events and nationwide initiatives including trial-driving efforts and occasion-based activations.

FIELD INNOVATION & PROGRAMMING

Collaborate with national marketing teams across sports culture branding and media to identify key national programs that can be tailored for impactful localized implementation.

Support the annual Field Marketing business planning process by providing guidance structure and leading national workshops to gather regional insights that help elevate field-generated ideas.

Identify opportunities to scale locally-developed initiatives such as small fires sampling efforts creative hacks and event toolkits to drive replication across the United States.

Take ownership of national field-first initiatives by preparing briefs timelines and training materials while fostering cross-functional collaboration with other brand marketing divisions.

DRIVING EXECUTIONAL EXCELLENCE

Carry out field visits and performance evaluations with Field Marketing Managers (FMMs) to ensure optimal execution and adherence to brand standards.

Collaborate with regional teams to uphold high standards in product trials event quality and efforts aimed at enhancing mental and physical accessibility among local consumers.

Track key program performance indicators (KPIs) and work with FMMs to ensure accountability and implement actionable plans.

Advocate for a strong field marketing presence during moments of consumption and enhance executional capabilities for sampling and brand image-building activities.

ORGANIZATIONAL CAPABILITIES

Serve as a liaison between Field Marketing Brand Culture Sports and Commercial teams to ensure smooth collaboration and effective execution.

Develop training materials and lead national alignment meetings to ensure regional teams are well-prepared with updated tools campaigns and insights.

Assist in the recruitment onboarding and professional development of Field Marketing team members particularly new Field Marketing Specialists (FMS) and Junior FMS.

Work closely with the Talent team and Directors of Field Marketing to create standardized national training modules and performance evaluation frameworks.

Qualifications :

3 years of marketing experience ideally within the field of Field Marketing.

The position requires strong abilities in planning prioritization and project management.

Candidates must demonstrate leadership capabilities to inspire and unite teams towards achieving a common goal.

Exceptional skills in verbal written and online communication are required including competence in presentation delivery news/feature writing and design.

A creative mindset paired with an attention to detail as well as the ability to maintain a broader perspective is essential.

An analytical approach is valued.

Applicants must have the ability to meet demanding deadlines consistently.

The role involves living and embodying the Red Bull brand in both professional and personal settings.

Fluency in English is essential; proficiency in additional languages is considered advantageous.

Bachelors degree or equivalent professional experience required.

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $85360 - $128040  cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Remote Work :

No

Employment Type :

Full-time