Director of Brand Social

San Mateo, CA - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

About Upstart

At Upstart were united by a mission that matters: to radically reduce the cost and complexity of borrowing for all Americans. Every day we bring creativity experimentation and advanced AI to reshape access to credit helping millions move forward financially with clarity and confidence.

As the leading AI lending marketplace we partner with banks and credit unions to expand access to affordable credit through technology thats both radically intelligent and deeply human. Our platform runs over one million predictions per borrower using more than 1800 signals powering smarter fairer decisions for millions of customers. But the numbers only hint at the impact. Every idea every voice and every contribution moves us closer to a world where credit never stands between people and their financial progress.

Were proudly digital-first giving most Upstarters the flexibility to do their best work from wherever they thrive alongside teammates across 80 cities in the US and Canada. Digital-first doesnt mean distant. Were intentional about in-person connection through team onsites planning sessions and moments that spark creativity and trust. And whether you choose to work primarily from home or collaborate in-person from one of our offices in Columbus Austin the Bay Area or New York City (opening Summer 2026) youll have the support to work in the way that works best for you.

If youre energized by tackling meaningful problems excited to innovate with purpose and motivated by work that truly matters wed love to hear from you.

The Team

As Upstarts Creative & Brand Content Team we shape how the brand comes to life across every touchpoint defining our voice personality and emotional connection with borrowers and partners.

As the founding Director of Social Media at Upstart you will build our social presence defining who we are how we show up and how we build relationships with our communities. This is a hands-on leadership role and a team-of-one to start with the opportunity to grow your dream team over time. You will set the vision strategy operating model and measurement framework for social while also rolling up your sleeves to create experiment and ship.

You will own organic social including content and creator strategies community engagement and social governance. You will be responsible for building business cases forecasting impact defining KPIs and partnering with Paid Media and Growth to extend brand and campaign impact across channels.

This role is ideal for a builder someone equally comfortable shaping long-term strategy and doing the work required to get something new off the ground. This is a highly visible role with the opportunity to be a key driver in making Upstart a beloved brand cultural icon and household name.

How youll make an impact

Create a distinctive recognizable Upstart social persona and consistent presence across platforms.
Build measurable growth in reach engagement quality creator program impact and campaign extension performance.
Stand up repeatable systems (OKRs dashboards rituals) that make social scalable over time.
Set content strategy and activation roadmaps to support and achieve brand messaging goals
Establish the roadmap budget and hiring plan to grow the function responsibly.

Minimum Qualifications

10 years of experience across social media content brand or community leadership with at least 5 years spent managing teams
Proven experience building or scaling a social function including: strategy operating model execution measurement
Demonstrated success using social content to drive brand and business outcomes (awareness consideration engagement or conversion).
Experience developing business cases setting and managing budgets forecasting impact defining KPIs and communicating results to senior leadership.
Hands-on proficiency with a modern social stack including: Publishing and management (Sprout Sprinklr or equivalent) Listening and monitoring (Brandwatch Sprinklr or similar) Attribution and measurement integrations Salesforce HubSpot or similar)

Preferred Qualifications

Experience in fintech financial services or another regulated industry.
Comfort working in early-stage or ambiguous environments where you are both strategist and executor.
Comfortable managing vendors/agencies partners and cross-functional stakeholders.
Experience launching new channels or rebuilding underperforming ones at a brand level.
A passion and aptitude for predicting engaging in and driving culture through the lens of brand

Position location This role is available in the following locations: Remote

Travel requirements As a digital first company the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

#LI-REMOTE

#LI-Director

At Upstart your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic locationwith our digital first philosophy Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills experience and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

In addition Upstart provides employees with target bonuses equity compensation and generous benefits packages (including medical dental vision and 401k).

United States Remote - Anticipated Base Salary Range

$183000$253300 USD

What youll love

At Upstart our benefits are designed to support your health financial well-being family and personal growth. Heres what you can expect:

Competitive compensation including base pay bonus opportunities and annual equity grants that vest quarterly
Generous 401(k) plan with Upstart matching $2 for every $1 contributed up to $15000 per year
Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees
Affordable medical dental and vision coverage with multiple plan options - Upstart covers 90% to 100% of the cost depending on the plans you choose
Health Savings Account contributions from Upstart for eligible plans
Income protection benefits including company-paid Basic Life AD&D and Short- and Long-Term Disability coverage with options to purchase supplemental coverage
Paid time off sick and safe time and company holidays
Paid family and parental leave to support caregiving and major life moments
Family-centered benefits through Carrot and Cleo supporting fertility parenthood and caregiving
Employee Assistance Program (EAP) offering mental health support and life-centered resources
Financial wellness resources including access to financial planning tools and a financial concierge service
Annual wellness allowance to support your physical and emotional well-being and personal development based on what matters most to you
Annual productivity allowance to invest in relevant tools and resources you need to do your best work no matter where you work from
Connection and community through team events and onsites all-company updates and employee resource groups (ERGs)
Onsite perks including catered lunches and fully stocked micro-kitchens when working from one of our four offices located in the Bay Area Austin Columbus and New York City (opening Summer 2026!).

Upstart is a proud Equal Opportunity Employer. Just as we are dedicated to improving access to affordable credit for all we are committed to inclusive and fair hiring practices.

If you require reasonable accommodation in completing an application interviewing completing any pre-employment testing or otherwise participating in the employee selection process please email

Experience:

Director

About UpstartAt Upstart were united by a mission that matters: to radically reduce the cost and complexity of borrowing for all Americans. Every day we bring creativity experimentation and advanced AI to reshape access to credit helping millions move forward financially with clarity and confidence.A...