Director of Brand Social
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Job Location:
San Mateo, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
22 hours ago
Vacancies:
1 Vacancy
Job Summary
About Upstart
Upstart is the leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. By leveraging Upstarts AI marketplace Upstart-powered banks and credit unions can have higher approval rates and lower loss rates across races ages and genders while simultaneously delivering the exceptional digital-first lending experience their customers demand. More than 80% of borrowers are approved instantly with zero documentation to upload.
Upstart is a digital-first company which means that most Upstarters live and work anywhere in the United States. However we also have offices in San Mateo California; Columbus Ohio; Austin Texas; and New York City NY (opening Summer 2026).
Most Upstarters join us because they connect with our mission of enabling access to effortless credit based on true risk. If you are energized by the impact you can make at Upstart wed love to hear from you!
The Team
As Upstarts Brand & Creative Team we shape and elevate the brand across all surfaces ensuring our website and content are discoverable engaging and strategically optimized for growth. This role will be a key part of our Web Tiger Team working alongside our Lead Web & Experience Designer to drive organic discoverability SEO brand content strategy and conversion optimization.
As the founding Director of Social Media at Upstart you will build our social presence defining who we are how we show up and how we build relationships with our communities. This is a hands-on leadership role and a team-of-one to start with the opportunity to grow your dream team over time. You will set the vision strategy operating model and measurement framework for social while also rolling up your sleeves to create experiment and ship.
You will own organic social including content and creator strategies community engagement and social governance. You will be responsible for building business cases forecasting impact defining KPIs and partnering with Paid Media and Growth to extend brand and campaign impact across channels.
This role is ideal for a builder someone equally comfortable shaping long-term strategy and doing the work required to get something new off the ground. This is a highly visible role with the opportunity to be a key driver in making Upstart a beloved brand cultural icon and household name.
How youll make an impact
- Create a distinctive recognizable Upstart social persona and consistent presence across platforms.
- Build measurable growth in reach engagement quality creator program impact and campaign extension performance.
- Stand up repeatable systems (OKRs dashboards rituals) that make social scalable over time.
- Set content strategy and activation roadmaps to support and achieve brand messaging goals
- Establish the roadmap budget and hiring plan to grow the function responsibly.
Minimum Qualifications
- 10 years of experience across social media content brand or community leadership with at least 5 years spent managing teams
- Proven experience building or scaling a social function including: strategy operating model execution measurement
- Demonstrated success using social content to drive brand and business outcomes (awareness consideration engagement or conversion).
- Experience developing business cases setting and managing budgets forecasting impact defining KPIs and communicating results to senior leadership.
- Hands-on proficiency with a modern social stack including: Publishing and management (Sprout Sprinklr or equivalent) Listening and monitoring (Brandwatch Sprinklr or similar) Attribution and measurement integrations Salesforce HubSpot or similar)
Preferred Qualifications
- Experience in fintech financial services or another regulated industry.
- Comfort working in early-stage or ambiguous environments where you are both strategist and executor.
- Comfortable managing vendors/agencies partners and cross-functional stakeholders.
- Experience launching new channels or rebuilding underperforming ones at a brand level.
- A passion and aptitude for predicting engaging in and driving culture through the lens of brand
Position location This role is available in the following locations: Remote
Travel requirements As a digital first company the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.
What youll love
- Competitive Compensation (base bonus & equity)
- Comprehensive medical dental and vision coverage with Health Savings Account contributions from Upstart
- Generous 401(k) plan with Upstart matching $2 for every $1 contributed up to $15000 per year
- Employee Stock Purchase Plan (ESPP)
- Life and disability insurance
- Generous holiday vacation sick and safety leave
- Supportive parental family care and military leave programs
- Annual wellness technology & ergonomic reimbursement programs
- Social activities including team events and onsites all-company updates employee resource groups (ERGs) and other interest groups such as book clubs fitness investing and volunteering
- Catered lunches snacks & drinks when working in offices
#LI-REMOTE
#LI-Director
At Upstart your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic locationwith our digital first philosophy Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills experience and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
In addition Upstart provides employees with target bonuses equity compensation and generous benefits packages (including medical dental vision and 401k).
Upstart is a proud Equal Opportunity Employer. Just as we are dedicated to improving access to affordable credit for all we are committed to inclusive and fair hiring practices.
If you require reasonable accommodation in completing an application interviewing completing any pre-employment testing or otherwise participating in the employee selection process please email
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Through Upstart, apply online for a fast personal loan, auto refinancing, or debt consolidation. Try our quick rate check today with no impact to your credit!
