Contract Senior Manager, Loyalty Marketing & CRM Atlanta 50-60 per hour

Atlanta, GA - USA

Hourly Salary: $ 50 - 60

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

OPEN JOB: Senior Manager Loyalty & CRM
LOCATION:Atlanta Georgia
PAY RATE: $50-$60 per hour on a w2
TYPE: Contract
DURATION: 5-6 months
HOURS PER WEEK -40
TOTAL PROJECT HOURS 840 w possible extensions
NOTE: Candidate will be required to provide their own laptop

FIRM: Large Gas Station and Convenience Store Operator (800 locations)

IDEAL CANDIDATE

Bachelors degree in Marketing Business or related field
7 years of experience in loyalty marketing CRM or digital marketing with at least 2 years managing others.
Expertise in loyalty platforms such as Punchh and CRM solutions such as Braze for campaign and canvas builds QA and deployment and loyalty platforms for offer setup QA and deployment.
Strong understanding of data-driven marketing segmentation and personalization strategies.
Excellent leadership communication and project management skills.

DETAILS:

TheSenior Manager Loyalty & CRMleads the firms loyalty and CRM operations driving personalized guest experiences through the Rewards program and owned marketing channels.
This role oversees campaign planning execution and optimization using advanced marketing technology tools (e.g. Braze third-party loyalty platform analytics solutions).
The Senior Manager will manage agency teams and two direct reports focused on technical production while ensuring the accuracy quality and effectiveness of all campaigns and offers deployed to guests.

Key Responsibilities
Strategic Leadership & Planning

Develop and execute loyalty marketing strategies to grow the Rewards Program membership and engagement.
Lead planning for targeted campaigns including gated offers gamification acquisition incentives and point multipliers.
Maintain expertise in loyalty and personalization trends sharing insights and best practices across teams.

Customer Engagement

Develop and optimize member lifecycle campaigns and journeys to grow and retain members partnering with marketing analytics category management and brand teams to define segmentation offers and creative.
Understand best practices for email push in-app content and SMS; lead channel strategy and oversee execution.
Work closely with promotions and category leads to oversee couponing and promotional strategy and ensure seamless integration within the app experience.

Campaign Management & Personalization

Own and manage the calendar of loyalty offers and personalized campaigns across owned channels.
Utilize customer and contextual data to define segmentation strategies and attributes for targeted marketing.
Ensure accuracy and timeliness of campaign execution including segmentation offer setup and delivery.
Provide oversight of Braze CRM campaign and canvas builds QA and deployment as well as loyalty platform offer setup QA and deployment.
Provide guidance and expertise to direct report responsible for loyalty offer set-up and segmentation acting as final approver before offers are deployed to users.
Serve as key approver for all campaigns and offers before guest deployment ensuring flawless execution and alignment with brand standards.

Cross-Functional Collaboration

Partner with Product Owners and Managers to prioritize features and data enhancements that improve personalization and the digital experience. Partner on UAT to ensure enhancements meet requirements.
Communicate campaign impacts to internal teams (mobile app category operations guest support) to socialize plans and adjust strategies as needed.
Collaborate with Category Teams IT Finance Creative and external agencies to deliver campaigns on time and within budget.

Analytics & Optimization

Provide inputs to Analytics teams for measuring campaign performance (margin profitability engagement) and socialize learnings.
Use insights to optimize future campaigns and improve ROI.
Continuously identify opportunities to enhance offer and personalization processes.

Team Leadership & Operations

Manage and mentor two direct reports focused on technical production of Braze campaigns and loyalty offers.
Oversee transition from legacy loyalty platform to new solution ensuring smooth migration.
Diagnose and resolve issues related to offer setup or campaign delivery performing impact analysis and recommending corrective actions to ensure seamless guest experience.
Manage agency relationships and associated budgets.

If you are interested in pursuing this opportunity please respond back and include the following:

MS WORD Resume
required compensation.
Contact information.
Availability

Upon receipt one of our managers will contact you to discuss the position in full detail.

STEPHEN FLEISCHNER
Recruiting Manager
INTERMEDIA GROUP INC.
EMAIL:

Required Experience:

Senior Manager

OPEN JOB: Senior Manager Loyalty & CRMLOCATION:Atlanta Georgia PAY RATE: $50-$60 per hour on a w2TYPE: ContractDURATION: 5-6 monthsHOURS PER WEEK -40TOTAL PROJECT HOURS 840 w possible extensionsNOTE: Candidate will be required to provide their own laptopFIRM: Large Gas Station and Convenience Store ...

Bachelors degree in Marketing Business or related field
7 years of experience in loyalty marketing CRM or digital marketing with at least 2 years managing others.
Expertise in loyalty platforms such as Punchh and CRM solutions such as Braze for campaign and canvas builds QA and deployment and loyalty platforms for offer setup QA and deployment.
Strong understanding of data-driven marketing segmentation and personalization strategies.
Excellent leadership communication and project management skills.

DETAILS:

TheSenior Manager Loyalty & CRMleads the firms loyalty and CRM operations driving personalized guest experiences through the Rewards program and owned marketing channels.
This role oversees campaign planning execution and optimization using advanced marketing technology tools (e.g. Braze third-party loyalty platform analytics solutions).
The Senior Manager will manage agency teams and two direct reports focused on technical production while ensuring the accuracy quality and effectiveness of all campaigns and offers deployed to guests.

Key Responsibilities
Strategic Leadership & Planning

Develop and execute loyalty marketing strategies to grow the Rewards Program membership and engagement.
Lead planning for targeted campaigns including gated offers gamification acquisition incentives and point multipliers.
Maintain expertise in loyalty and personalization trends sharing insights and best practices across teams.

Customer Engagement

Develop and optimize member lifecycle campaigns and journeys to grow and retain members partnering with marketing analytics category management and brand teams to define segmentation offers and creative.
Understand best practices for email push in-app content and SMS; lead channel strategy and oversee execution.
Work closely with promotions and category leads to oversee couponing and promotional strategy and ensure seamless integration within the app experience.

Campaign Management & Personalization

Own and manage the calendar of loyalty offers and personalized campaigns across owned channels.
Utilize customer and contextual data to define segmentation strategies and attributes for targeted marketing.
Ensure accuracy and timeliness of campaign execution including segmentation offer setup and delivery.
Provide oversight of Braze CRM campaign and canvas builds QA and deployment as well as loyalty platform offer setup QA and deployment.
Provide guidance and expertise to direct report responsible for loyalty offer set-up and segmentation acting as final approver before offers are deployed to users.
Serve as key approver for all campaigns and offers before guest deployment ensuring flawless execution and alignment with brand standards.

Cross-Functional Collaboration

Partner with Product Owners and Managers to prioritize features and data enhancements that improve personalization and the digital experience. Partner on UAT to ensure enhancements meet requirements.
Communicate campaign impacts to internal teams (mobile app category operations guest support) to socialize plans and adjust strategies as needed.
Collaborate with Category Teams IT Finance Creative and external agencies to deliver campaigns on time and within budget.

Analytics & Optimization

Provide inputs to Analytics teams for measuring campaign performance (margin profitability engagement) and socialize learnings.
Use insights to optimize future campaigns and improve ROI.
Continuously identify opportunities to enhance offer and personalization processes.

Team Leadership & Operations

Manage and mentor two direct reports focused on technical production of Braze campaigns and loyalty offers.
Oversee transition from legacy loyalty platform to new solution ensuring smooth migration.
Diagnose and resolve issues related to offer setup or campaign delivery performing impact analysis and recommending corrective actions to ensure seamless guest experience.
Manage agency relationships and associated budgets.

If you are interested in pursuing this opportunity please respond back and include the following:

MS WORD Resume
required compensation.
Contact information.
Availability

Upon receipt one of our managers will contact you to discuss the position in full detail.

STEPHEN FLEISCHNER
Recruiting Manager
INTERMEDIA GROUP INC.
EMAIL:

Required Experience:

Senior Manager

Key Skills

Facilities Management
ADMA
Heavy Bus Driving
AXA
Building Services
Courier Delivery

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About Company

Intermedia Group

your search ends here innovative staffing solutions for job seekers as well as corporate and government clients nationwide for over 20 years View All Our Openings About Us Intermedia Group, founded in 1996, provides expert staffing services for our clients’ full time salaried employee ... View more

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