Sr. Director, Head of Marketing Analytics and Effectiveness, New York, NY Miami, FL Boston, MA

It Starts Here:

Santander is a global leader and innovator in the financial services industry and is evolving from a high-impact brand into a technology-driven organization. Our people are at the heart of this journey and together we are driving a customer-centric transformation that values bold thinking innovation and the courage to challenge whats possible. This is more than a strategic shift. Its a chance for driven professionals to grow learn and make a real difference.

If you are interested in exploring the possibilities We Want to Talk to You!

The Difference You Make:

Santander US is accelerating its digital growth through Openbank our digital-first banking platform built to deliver simple transparent and customer-centric financial solutions. As Openbank scales marketing effectiveness and data-driven decisioning are critical to delivering sustainable profitable growth.

The Senior Director Head of Marketing Analytics and Effectivenesswill lead the strategy that ensures marketing investments drive clear incremental business impact.

This is a unique opportunity to build and scale a best-in-class marketing analytics and effectiveness capability at the heart of Santanders digital transformation.

At Santander US were building a simpler more personal and more digital bank. Openbank represents the next chapter of that journeycombining innovation global scale and customer-centric design. This role offers a rare opportunity to define how marketing effectiveness and analytics power growth at scale.

Lead Marketing Analytics & Effectiveness

• Define and lead the end-to-end marketing analytics and effectiveness strategy for Openbank and Santander US.
• Build and develop a high-performing team of analytics leaders data scientists and analysts.
• Serve as a trusted strategic partner to the CMO Head of Media & Growth and broader Marketing leadership translating data into clear actionable decisions.
  

Build Marketing Effectiveness & Measurement

• Design and own a comprehensive marketing effectiveness framework that links marketing activity to incremental customer revenue and lifetime value outcomes.
• Own the marketing measurement architecture across paid owned and earned channels.
• Develop and maintain a CMO-level performance dashboard that provides a clear executive view of ROI efficiency and growth impact.
• Establish best-in-class incrementality measurement including experimentation geo and holdout testing and Marketing Mix Modeling (MMM).

Optimize Acquisition & Growth

• Partner with Media Growth and Channel Marketing teams to optimize performance across search social display programmatic affiliates and partnerships.
• Apply advanced attribution experimentation and incrementality insights to improve cost-per-acquisition conversion rates and funnel performance.
• Evaluate and scale new acquisition opportunities using disciplined test-and-learn approaches.
  

Test-and-Learn Leadership & Capabilities

• Own and lead the marketing test-and-learn roadmap setting clear hypotheses learning priorities and experimentation standards across channels (digital brand performance CRM omnichannel).
• Define and evolve the marketing learning agenda ensuring tests ladder to strategic business questions not one-off optimizations.
• Design and govern experimentation frameworks (A/B multivariate geo-tests incrementality MMM lift studies) to balance speed rigor and scalability.
• Ensure test results translate into actionable recommendations playbooks and investment shifts.
• Identify and implement tools platforms and partners that enables experimentation at scale

Team & Talent Building

• Build lead and mentor a high-performing analytics and measurement team.
• Set standards for analytical rigor storytelling and experimentation excellence.
• Growing the team with right skillsets and mindset to adopt AI solutions and create scalable measurement capabilities
  

What You Bring:
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelors degree or equivalent experience in a quantitative field. - Required.
• Masters degree in quantitative marketing Data Science Statistics Economics or related discipline. - Preferred.
• Ph.D.: Quantitative Discipline Statistics Data Science Economics or an equivalent quantitative field. - Preferred

• 15 years of experiencein marketing analytics growth analytics or digital marketing data science. - Required.
• 9 Years Experience leading and managing a team of data scientists product or business analysts - Required.
• 9 Years Financial services industry experience a plus. - Preferred.

• Deep expertise in marketing effectiveness measurement including experimentation incrementality testing and Marketing Mix Modeling. - Required
• Strong understanding of digital marketing channels and performance KPIs. - Required
• Proven experience building and leading high-performing analytics teams. - Required
• Executive-level communication skills with a strong ability to influence senior stakeholders. - Required
• Familiarity with CDPs and marketing platforms (Salesforce Marketing Cloud Adobe Braze). - Preferred
• Knowledge of data privacy and regulatory standards (GDPR CCPA). - Preferred

Certifications:

• No Certifications listed for this job.

It Would Be Nice For You To Have:

• Established work history or equivalent demonstrated through a combination of work experience training military service or education.
• Experience in Microsoft Office products.

What Else You Need To Know:

The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt) the annual range is based on a 40-hour work week. The exact compensation may vary based on skills experience training licensure and certifications and location.

Base Pay Range:

Minimum:

We Value Your Impact:

Your contribution matters and its recognized. You can expect a fair and competitive rewards package that reflects the impact you create and the value you deliver. We know rewards go beyond numbers. Offering more than just a paycheck our benefits are designed to support you your family and your well-being now and into the future. Santander Benefits - 2026 Santander OnGoing/NH eGuide ()

Risk Culture:

We embrace a strong risk culture and all of our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

EEO Statement:

At Santander we value and respect differences in our workforce. We actively encourage everyone to apply. Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin genetics disability age veteran status or any other characteristic protected by law.

Working Conditions:

Frequent minimal physical effort such as sitting standingand walking is required for this role. Depending on location occasional moving and lifting light equipment and/or furniture may be required.

Employer Rights:

This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate your employment at any time for any reason.

What To Do Next:

If this sounds like a role you are interested in then please apply.

We are committed to providing an inclusive and accessible application process for all candidates. If you require any assistance or accommodation due to a disability or any other reason please contact us at to discuss your needs.