Digital Media & Retargeting Associate Manager

Ibotta is looking for a data-driven Digital Media & Retargeting Associate Manager to drive user growth reactivation and brand visibility through digital media campaigns. This role is responsible for managing strategies for both user acquisition and retargeting across multiple digital channels particularly in the search space.

This position is located in Denver Colorado as a hybrid position requiring 3 days in office (Tuesday Wednesday and Thursday). Candidates must live in the United States.

What you will be doing:

• Manage and optimize performance budgets across Apple Search Ads (ASA) and Google Universal App Campaigns (UAC) to drive efficient high-quality app registrations.

• Execute external media strategies to re-engage lapsed users. Utilize digital ad platforms to efficiently return audiences in various churn states to the Ibotta app.

• Own the organic conversion strategy. Conduct A/B tests on app store metadata screenshots and descriptions to improve keyword rankings and install velocity.

• Utilize our Mobile Measurement Partner (MMP) and internal dashboards to track performance of your digital channels and make optimizations based on this data.

• Monitor competitor ASO strategies and search share-of-voice to ensure Ibotta remains the dominant player in the rewards category.

• Integrate your strategies with marketing and organization wide stakeholders to meet and exceed company goals

• Embrace and uphold Ibottas Core Values: Integrity Boldness Ownership Teamwork Transparency & A good idea can come from anywhere

What we are looking for:

• 3-5 years executing performance marketing campaigns particularly in Google Search

• Deep understanding of how to use external digital media to win back churned users

• High proficiency in data analysis experience with MMPs (AppsFlyer Adjust or Branch) and Excel or Google sheets to measure CPAs and incrementality.

• Deep experience with Apple Search Ads (ASA) Campaign Manager and Google Ads for mobile.

• Experience working in the user lifecycle space knowledge of in-app and organic tactics that maintain or reengage users.

• Understanding of mobile attribution particularly SKAN and data flows through MMPs.

• Experience building and maintaining relationships with non-marketing teams across an organization.

About Ibotta (I bought a...)

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy and where and how often they shop all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado Ibotta is headquartered in Denver and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

Additional Details:

• This position is located in Denver CO and includes competitive pay flexible time off benefits package (including medical dental vision) Employee Stock Purchase Program and 401k match. Denver office perks include paid parking snacks and occasional meals.

• Base compensation range: $85000 - $96000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience.

• Ibotta is an Equal Opportunity Employer. Ibottas employment decisions are made without regard of race color religion national origin age sex marital status ancestry physical or mental disability veteran status gender identity sexual orientation or any other legally protected status.

• Applicants must be currently authorized to work in the United States on a full-time basis.

• Applicants are accepted until the position is filled.

• For the security of our employees and the business all employees are responsible for the secure handling of data in accordance with our security policies identifying and reporting phishing attempts as well as reporting security incidents to the proper channels.

Recruiting Agency Notice
Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.

#LI-Hybrid

#BI-Hybrid