VP, Global Marketing Ninja

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.

This role is based in Needham MA.

About the Role

The VP Marketing for Ninja will lead global category strategy positioning and go-to-market execution across a $2B portfolio of kitchen and home appliances (motorized and treats). This portfolio consists of mature core-revenue-driving businesses with significant commercial scale requiring a leader who can both protect and grow the portfolio through sharp strategy disciplined execution and continuous innovation.

Working across functions this leader ensures category strategies are aligned to global priorities and designed for commercial impact. The role integrates consumer insight product marketing and end-to-end commercialization to deliver both near-term results and long-term brand equity.

Responsibilities:

Category Strategy and Positioning

• Develop strategies that protect the legacy of these mature businesses while infusing them with innovation to maintain relevance
• Translate brand direction and business goals into insight-driven category plans that ensure commercial strength and consumer resonance across markets

Go-to-Market Execution

• Own the full go-to-market planning process for new product launches with a focus on driving retailer momentum and consumer demand
• Create playbooks and toolkits that enable global consistency with room for regional adaptation

Portfolio Marketing and Demand Creation

• Shape the annual marketing calendar across categories balancing innovation moments with core business sustainment
• Ensure in-market stories and product campaigns are aligned to category priorities and built to convert
• Maintain a consumer-led lens while building strategies that respect the unique maturity and market behavior of the portfolio

Team Development

• Build and lead a team with strong commercial instincts and global fluency capable of navigating mature complex categories
• Foster a culture grounded in action learning and adaptability encouraging teams to tackle problems head first test and pivot and make decisions with confidence
• Champion a differentiated insight-driven approach to marketing pushing for bold thinking and refusing to settle for easy answers or conventional playbooks
• Model the Outrageously Extraordinary mindset: a deep belief that results are personal challenges are invitations to learn and speed matters more than perfection

Qualifications

• 15 years of progressive marketing experience including global category or product marketing leadership within a consumer products company
• Strong business and commercial acumen with a track record of growing mature categories and driving portfolio performance
• Experience leading international teams or portfolios with significant regional nuance
• Demonstrated ability to lead through complexity influence cross-functionally and balance long-range thinking with fast execution