Director Global Title Marketing

Los Angeles, CA - USA

Monthly Salary: Not Disclosed

Posted on: 5 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Description :

Core Responsibilities

Global Campaign Development Strategy
Lead overall marketing campaign strategy gotomarket plans from end to end development execution
analysis and maintenance of marketing campaigns for select programstitles
Identify campaignspecific goals motivating and holding team members accountable throughout campaign
development execution
Act as a Subject Matter Expert and an IP steward demonstrating a deep knowledge expertise and
enthusiasm for your IP

Cross Functional Team Lead

Brief crossfunctional teams on gotomarket strategy in order for teams to seamlessly develop a cohesive
strategic plan across a variety of marketing channels promotional opportunities
Partner with crossfunctional leaders and teams to proactively identify key campaign milestones align
creative and tactical executions to overall strategy and serve as the quarterback ensuring cohesive and effective marketing delivery
Foster productive and trusting relationships with key stakeholders to ensure marketing plans are built and
executed in a timely collaborative and efficient manner to create a cohesive campaign
Strategic Communications Executive Presence
Drive and influence leadership and external EPsFilmmakersTalentCoPro Partners alignment by
proactively communicating marketing strategy plans activations etc with key stakeholders including the
creation audience calibration and presentation of marketing documents decks Stunts Activations
Drive innovative outofthebox thinking to develop and execute 360 global stunts activations and
breakthrough campaign ideas that push creative boundaries and reimagine traditional media
Identify brief and lead big idea initiativesmanaging agency partnerships and crossfunctional teams
from concept through flawless execution

Media StrategyExecution

Partner with Media and Campaign Management teams to lead the development and execution of paid
marketing campaignsproviding strategic guidance to media partners and agencies to ensure initiatives
are onstrategy onbrand ontime onbudget and optimized against key performance metrics

DataResearch Analytics

Develop and analyze campaign research performance reports and competitive insights to identify
opportunities track progress against goals and inform ongoing marketing strategy
Lead crossfunctional reviews of title and campaign performance translating data and research into
actionable realtime recommendations to optimize results and guide senior decisionmaking

Team Management TBD

Manage and inspire direct reports to work as a bestinclass team and to always increase their expertise
and knowledge of the various areas of the marketing function
Lead and guide team on marketing tactics execution

Basic Qualifications

Bachelors Degree required
7 - 9 years of entertainment marketing experience
Strong interpersonal skills and the proven ability to effectively manage relationships with internal stakeholders and external partners
A data driven approach to marketing with experience analyzing and reviewing results
Ability to multitask and adapt to a challenging fastpaced environment of multiple priorities
Excellent oral and written communications skills with strong attention to detail

Additional Qualifications

Experience in Streaming driving Original Series marketing a plus
Passionate about all things pop culture and entertainment
Excellent sense of humor

Job Description : Core Responsibilities Global Campaign Development Strategy Lead overall marketing campaign strategy gotomarket plans from end to end development execution analysis and maintenance of marketing campaigns for select programstitles Identify campaignspecific goals motivating and holdi...